They are NBA superstars and pajama-clad preschoolers, Grammy Award winners and Viacom employees, Country music singers and MTV Wolf Pack girls making videos on their bedroom floor.
As different as this group of celebrities and everyday folks may be in their day-to-day lives, they share one common attribute: they are enormous fans of our brands.
These are not just casual fans. For each of them, something significant resonates. It might be the way that RuPaul’s Drag Race on Logo builds confidence in the LGBT community, as told by show queens Shangela, Alyssa and Manila. Or how Comedy Central’s Inside Amy Schumer exposes truth through humor for superfan Elizabeth Entenman from New York City. Or the emphasis that Nickelodeon’s Paw Patrol places on the importance of community for Tia Mowry and her son Cree. Whatever it may be, each of these programs has had a deep and meaningful impact on their lives.
Today, Viacom celebrates these connections with our For All Fankind trade campaign, a multi-platform activation featuring the work of acclaimed music photographer Jonathan Mannion. With the same deft eye that has shot icons Jay Z, Dr. Dre, Aaliyah, Outkast, Nas, and Kendrick Lamar, Mannion, working alongside Catalyst, Viacom’s in-house creative agency, unites Younger superfan Taylor Kalen with show stars Peter Hermann and Nico Tortorella, and captures the chemistry between fan Roxanne Markham and VH1 Love & Hip Hop’s K. Michelle.
Uniting these fans with their objects of adoration is powerful stuff. The video clip below gives you a sense of just how profound these connections really are – see how Teenage Mutant Ninja Turtles helps the New York Knicks’ Carmelo Anthony relate to his young son and his fans, how Zoe Ever After star Brandy Norwood is inspired by the energy at the BET Experience, and how a couple of Spike employees are riding the cultural phenomenon that is Lip Sync Battle:
This passion runs across our vast collection of networks – BET, TV Land, Spike, Nickelodeon, MTV, Logo, Comedy Central, CMT, VH1 and Paramount Pictures are all mentioned here. In ways profound and unexpected, humorous and enlightening, our fans famous and unknown reveal how, to them, these are, as I Love Kellie Pickler superfan Vinnie Giacoppo says, “far more than just TV shows.”
See all of the videos for yourself at fans.viacom.com.