BET Goes Worldwide

by Stuart Winchester, Viacom

BET is all over the place these days. They’re taking over the Los Angeles Convention center and L.A. Live this weekend for the BET Experience. They’ll be honoring Jesse Williams and Samuel L. Jackson at the BET Awards on Sunday night. The entire network launched in France late last year.

But it’s about to be really all over the place.

The BET Play app drops today, and it’s going to bring English-language BET content to smartphones, tablets, and AirPlay-enabled television sets in 100 countries.

That means anyone with a smartphone almost anywhere in the world will be able to catch all of the network’s award shows live, then click over to stream episodes of Being Mary Jane or 106 & Park or 14 other franchises from BET’s incredibly deep content catalogue.

BET Play does many things at once: it underscores Viacom’s commitment to adapt to changing consumer habits by delivering their content on demand, on the go, wherever they are; it affirms the collaboration between our brands, with Viacom International Media Networks (VIMN) teaming up with BET to connect with fans and grow the current fanbase; and it adds to VIMN’s suite of Play Plex mobile apps, which already delivers content from Comedy Central, MTV, Nickelodeon, Nick Jr., Paramount Channel and Spike to an array of markets around the world.

The app will not be available in the U.S., Africa, France or Italy, but you can get it pretty much anywhere else beginning today.



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