Paramount Helps Set the Hollywood Standard for Sustainable Production

by Stuart Winchester, Viacom

When Paramount filmed the recently released Daddy’s Home, the studio focused on a lot more than just finding the ideal New Orleans locations for step-dad Will Ferrell and father Mark Wahlberg to wrangle for influence over young Megan and Dylan – they also wanted to make as low of an environmental impact as possible.

So they operated on a low paper directive, distributing items digitally whenever possible, double-siding when something absolutely had to be printed, and recycling materials after they’d been used. To cut down on waste from bottles and cups, the producers distributed Klean Kanteens to all crew members. A donation to the Green Project at the end of production put an exclamation point on this environmental commitment.

This sort of dedication to sustainability is hardly new to Paramount. In fact, the studio is part of a coterie of industry heavyweights that funds the Green Production Guide, a go-to resource for film and television productions seeking green products and services. The coalition – which also includes the Producers Guild of America, Disney, Fox, NBCU, Sony and Warner Brothers – released an updated guide earlier this week in anticipation of World Environment Day on Sunday, June 5.

This latest edition adapts to our ever-more-mobile world with a responsive design (meaning there is a friendly display and layout when you open the site on a device that isn’t a computer, saving you from the agony of pinch and scroll to navigate to resources), an updated vendor database, and tools and resources such as a carbon calculator and cost-benefit analysis document that shows how focusing on sustainability actually saves money.

Paramount’s contributions to building a more environmentally friendly industry underscore Viacom’s consistent efforts to improving every aspect of our communities through our Viacommunity social responsibility initiative. This chart gives a nice overview of our efforts over the past 20 years, which have included a seven percent reduction in CO2 across all Viacom U.S. operations since 2013.

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