Viacom International Insights: Brexit Special Edition, July 2016

Christian Kurz by Christian Kurz, Global Consumer Insights, Viacom

Late last month, Britain surprised the world by voting to leave the European Union. Following that vote, Viacom International re-contacted seven young adults from the UK, Italy, France, Spain, Netherlands and Sweden who had participated in a 2014 study of global youth’s vision of the future in 2020.

At the time, our young Europeans spoke optimistically about the many opportunities available to them throughout Europe, including travel, career, and general cultural exploration. Through our conversations over the past few weeks, we captured their reactions to this historic decision and found out how their views about the future have shifted. Our international insights team synthesized this research into three blog posts, featured below.

For more posts like this, check out our insights blog.

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After the Brexit Vote, Young Europeans Cautiously Look to a United Future

Viacom International spoke to European youth after the UK’s historic vote — and found that they continue to believe in the future of a united Europe.

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Following the Brexit Vote, Young Europeans Worry About Restricted Travel

European youth worry that if travel becomes difficult after Brexit, their opportunities in life will be narrowed.

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European Youth Caution Older Generations: “Don’t Be Afraid of This Open World”

While young Europeans are disappointed in the political leanings of older generations, they remain optimistic about the future in a post-Brexit world.

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