Viacom’s Consumer Insights From Around the Globe: August 2016

Christian Kurz by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the August issue of the Viacom International Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month’s issue includes a look at global parents’ rising LGBT acceptance, an analysis of how global teens listen to music, and two infographics: one identifying the role of humor in the daily lives of global adults and another detailing the sources global kids use to watch TV and video content.

As always, please check out our insights blog, where you can find these stories and many more.

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LGBT Acceptance Is on the Rise Among Global Parents

Global parents’ views of the LGBT community are evolving — and entertainment has a powerful influence upon their attitudes, according to a new study.

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For Teens, Music Is Mobile and Context Is the New Genre

MTV Knowing Youth recently analyzed a variety of research sources from around the world to summarize what’s happening at the intersection of teens, music and mobile usage.

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Make Life Funnier. Every Day. Everywhere.

Laughter plays a central role in the lives of global adults 18 to 49, according to a new Comedy Central Power of Laughter study.

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For Global Kids, Linear TV Is the #1 Source

A new Nickelodeon Kids & Family GPS infographic reveals that global kids are most likely to use linear TV to watch TV and video content.

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