MTV’s been targeting the millennial generation throughout this election season with its grassroots, social media-oriented campaign. Millennials represent a wide voting demographic, from 18-34. They are deeply affected by the issues at stake this year, such as social justice, health care and the economy, and national security. While millennials often feel ignored by mainstream media and politicians, their voices truly count—in fact, their turnout could determine our next president. MTV knows this, and that’s why the network is dedicating so much effort to giving their voices a platform to be heard.
MTV chose Tuesday, Sept. 27 for its TRL revival as it coincides with National Voter Registration Day. The format will mirror the TRL franchise. MTV News’ senior political correspondent Ana Marie Cox and Girl Code’s Nessa will host Total Registration Live, and a handful of celebrity guests will perform during the one-hour special. It will air from the original TRL studio in midtown Manhattan.
Viewers will get to watch Ty Dolla $ign rap politically-conscious lyrics from his Campaign mixtape, including tracks No Justice, Campaign, and Zaddy. Vic Mensa, Fifth Harmony’s Camila Cabello, The Avengers director Joss Whedon, and Kendall Jenner are among other stars slated to perform and speak. Unlike its predecessor, Total Registration Live is about more than the music. Celebrity guests will voice their opinions on the issues that matter to them most, like gender equality, student debt, and the refugee crisis.
Total Registration Live is the product of a partnership between MTV’s Elect This campaign and Rock the Vote. The TRL website gives viewers the chance to engage with its program. An interactive map allows users to register to vote by simply clicking on their state. It also offers users the chance to find or host national voter registration day events in their hometown.
Tune in to MTV at 6 p.m. on Tuesday, Sept. 27 to catch the special, or watch online. Check out MTV’s Elect This to find out more about the issues affecting our millennial generation, and the entire country.