You don’t have to be 18 to vote in the universe of Nickelodeon. The home of the Kids Choice Awards and the Kids’ Choice Sports Awards – both of which rely on the youngest among us to choose their winners – will soon be accepting ballots for the next U.S. president from kids—on Nick.com, at least.
While our other networks such as MTV and BET are canvassing the grown-up vote, Nickelodeon’s cross-platform campaign, Kids Pick the President, is targeting a younger constituency—our fans who are too young to enter the polling booth. On Friday, Oct. 28, kids will get to choose between presidential nominees Hillary Clinton and Donald Trump. They’ll have until Saturday, Nov. 5 to submit their virtual ballot, when Nickelodeon will announce the results live on air.
Until then, kids can explore the immersive site and learn about our electoral process. Which issues do America’s youngest patriots find most important?
Nickelodeon keeps the kids informed about each candidate with this suave infographic:
The site is full of dynamic polls, like this one that gives kids the chance to vote for the first law they’d pass as commander-in-chief. 75 percent of kids chose banning homework over staying up all night. The imaginative constituency can also cast their vote for “Sponge Robert” over “Business Patrick” to get things done in the Oval Office.
In tandem with the lighthearted internet fun, Nickelodeon surveyed kids ages 8 to 13 for an exclusive national study this summer. The research focused on their overall interest in the election, their sources for political information, and whether they’d like to become commander-in-chief.
Some key findings?
Check out this montage of kids and politicians alike expressing their interests for the 2016 election. The most important message? Your voice matters…and so does recess.
In another clip, kids give advice to our future president, discuss what it would be like to live in the White House, and respond to a question most adults have trouble answering: What is a superdelegate? While some kids couldn’t even pronounce the word, others earnestly assumed it had something to do with superheroes.
Kids Pick the President is a renowned American tradition. Since 1988, Nickelodeon has given young fans a platform to express their thoughts on presidential campaigns and current events.
Check out this throwback promo from the 1992 election.
As the number-one entertainment brand for kids, Nickelodeon has a unique platform from which to engage and educate future generations about the importance of voting.
“Kids and their families today are more closely aligned than ever before, with no generation gap, which makes this research a potential crystal ball into the POV of the entire household’s voting and non-voting members,” said Marva Smalls, executive vice president of Viacom Kids and Family Group’s public affairs team. “With almost seven out of every 10 kids in the country citing high interest in this year’s election, we want our Kids Pick the President campaign to keep them informed, so we can help sustain their interest in the political system as they come of age and take their place as the country’s next electorate.”
If history is any indication, this mock election will be an accurate prediction of how adults will vote on Nov. 2. In six out of the last seven U.S. presidential elections, kids polled through Nickelodeon have correctly predicted the winner. So help kids learn their civic duty and encourage them to pick the president.
— Nickelodeon (@NickelodeonTV) September 11, 2016
This is the third in a series of Viacom election recaps. In the following months we’ll keep you updated with what our brands are doing to further Viacom’s mission of voter engagement and social justice.