Short-Form Feelings, Gen X Today, Success in India, and Kids’ TV Discovery – Viacom International Insights Digest

Christian Kurz by Christian Kurz, Global Consumer Insights, Viacom

Viacom’s International Insights team gathers the latest consumer insights from around the world. You can click through below to read about our Gen X project that launches next week, a study revealing that audiences want to feel their short-form videos, Indian youth’s views on money and success, and an info-graphic on how global kids find new TV content.

Please check out our insights blog, where you can find many more stories like these, and click here to be added to our mailing list.

International Insights Digest

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Generation X: Trailblazers, Hidden in Plain View

Generation X has been off the global radar since the 1990s. What’s become of this famously cynical cohort? We go in-depth in our new study, Gen X Today, which launches at ESOMAR Congress in New Orleans next week!

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Audiences Choose Short-Form Content Based on How They Want To Feel

Six key emotional triggers drive audiences’ short-form content selections, according to a new Viacom International study.

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For Indian Youth, Success Is More About Satisfaction Than Money

Also at ESOMAR Congress: The Many Me Project, which reveals that young people in India value a sense of purpose and the respect of others more than money.

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Global Kids Find New Content from Favorite Cable Channels and Word-of-Mouth

A new info-graphic illustrates that kids find out about new shows mostly from cable channels, family, and friends.

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