The 27th M&M Global Awards, held in London last week, are a pretty big-deal event.
How big? Ask Viacom International Media Networks President Bob Bakish.
“The M&M Global Awards are the Media, Marketing & Advertising event in the UK,” he wrote in a note to employees earlier this week.
The occasion for Bakish’s note was simple: to congratulate the Viacom Velocity International group for taking International Media Brand of the Year at this hugely important event.
“It’s this innovative and creative approach that continues to set Velocity apart from the rest, and this award is huge testament of all the amazing work you do,” Bakish continued in his note.
Underscoring the significance of VIMN’s achievement was the roster of media titans that the Velocity team bested to grab the top prize: Vice, Facebook, Snapchat, Google, Sky Media, The New York Times, and The Economist.
London-based Velocity’s international business has grown at an impressive rate, more than tripling over the past year as they sign new partnerships and brands such as shoemaker Heelys renew their partnerships. This rapid expansion is in part due to VIMN’s intense focus on evolving its properties beyond linear and into the mobile and digital spheres, with a suite of branded mobile TV apps deployed in 180 countries, a BET Play app that spreads the network’s content around the globe, and two MTV Snapchat channels that are part of a multiyear partnership with the rapidly growing social media entity. Here’s a look at the BET Play app:
These efforts and others catalyzed 25 percent growth last year in our media networks, which now reach 700 million subscribers in 160 countries.