Nick Gives Assistance Dog Group a Canine Companion of Its Own

by Stuart Winchester, Viacom

Canine Companions for Independence does all kinds of awesome things.

They gave an assistance dog to a quadriplegic girl so she wouldn’t have to call a family member to pick up dropped or needed items around her. They connected 10-year-old Matthias with Aubrey, a similar companion, to ease him through the complex and ongoing battery of appointments necessary to deal with his rare genetic disorder. And they provided wheelchair-bound student Savannah with the nuzzling attention she needs to get through the daily obstacle of hour-long medical procedures.

And they do it all for free.

To bolster that incredible work, the organization is getting a canine companion of its own: the pups of Nickelodeon’s hit show Paw Patrol. The partnership will begin with a variety of events around the country this fall, along with this PSA, which will air across Nick Jr.’s digital properties:

“I’ve had the opportunity to see firsthand how the incredible Canine Companions assistance dogs can change lives and we are honored to be able to help raise awareness for this extraordinary organization,” said Nickelodeon Global Chief Marketing Officer and President of Consumer Products Pam Kaufman. “The dogs of Canine Companions truly embody PAW Patrol’s motto, ‘no job is too big, no pup is too small,’ which makes our partnership organic and perfectly matched.”

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