BET, Logo, VH1 Honored for Excellence in Multicultural Marketing

by Stuart Winchester, Viacom

They are shows that celebrate drag culture and America’s oldest gay ski week. They mine the early days of hip-hop and toast its ripple effect throughout our culture. They erase our differences by showing that we’re not so different when we’re… naked.

As varied as these shows and their subjects are, they have one thing in common: each one highlights the programming on a Viacom network.

Actually, they have another thing in common: each was honored by the National Association for Multi-Ethnicity In Communications (NAMIC) last month. For the 30th consecutive year, the organization hosted the Excellence in Multicultural Marketing Awards (EMMA) to acknowledge the very best in multicultural marketing.

A trio of our networks – BET, Logo and VH1 – took more than a dozen of the awards altogether. This follows an impressive showing by Nickelodeon and BET at NAMIC’s Vision Awards last spring.

View the full list of 2016 EMMA winners as laid out in Cablefax here, or check out the NAMIC video below:

Congratulations to all of the Viacom winners. We’ve organized them by category below:

MARKETING TACTICS

ALL OTHER MEDIA  

 

First Place: RuPaul’s Drag Race S8LOGO

 

DIGITAL

 

Second Place: Zoe Ever After Beauty Bar YouTube Channel – BET Networks

Third Place (TIE): BET Celebration of Hollywood Meme Activation – BET Networks

Third Place (TIE): Dating Naked S2VH1

 

DIVERSITY AWARENESS

 

Second Place (TIE): Black History Month 2016 – VH1

 

EXPERIMENTAL MARKETING

 

Second Place (TIE): BET Studios – BET Experience – BET Networks

Second Place (TIE): BET Thanks You – BET Networks

Third Place: The Breaks – VH1

 

GRASSROOTS

 

First Place: #BETTHANKSYOU Shoestring Budget Campaign – BET Networks

Third Place: #BETTHANKSYOU Brand Image Campaign – BET Networks

 

OUT OF HOME

 

First Place: BET Hip Hop Awards – Marketing Series – BET Networks

Third Place: Hit the Floor S3 – VH1

 

PREMIUM

 

First Place: Zoe Ever After Private Line Cosmetics – BET Networks

Second Place: BET Hip Hop Awards 2015 Hoodie Buddie – BET Networks

Third Place: The Game Custom Jerseys (BET Studios) – BET Networks

 

SOCIAL MEDIA

 

First Place: Candidly Nicole S2 – VH1

Second Place: Aspen Gay Ski Week – Logo

 

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