Gen X’s Unconventional Approach To Relationships, Sex, Career and Life – Viacom International Insights

Christian Kurz by Christian Kurz, Global Consumer Insights, Viacom

Gen X Today Special Edition, October 2016

Our Viacom International Insights team recently compiled a series of stories focused entirely on our newest project, Gen X Today. This generation grew up with our channels and continues to be important to us. Worldwide, Viacom reaches well over 180 million Gen Xers*.

This study found that Gen X’s youthful rebellion has transformed into a radical acceptance of who they are – and the stories below illustrate what life is like for these cultural trailblazers. In their relationships and in their careers, they make decisions based on what works for them over what looks good to others. These tendencies are helping them avoid midlife crisis as they approach their middle years.

As always, please check out our insights blog, where you can find these stories and many more.

* Based on Jun-Aug ’16, 29 countries with ratings available

 

viacom
article-image

Gen X Today: My life. My way.

Hiding in plain view since the 1990s, Gen X has been quietly changing the world. Who are they now and what are their lives like?

Read more »

 

viacom
article-image

Gen X Today: The Documentary

Our new 10-minute documentary shines a light on the lives of Gen Xers around the world.

Read more »

viacom
article-image

Gen X’s Unconventional Approach To Sex, Friendship and Family

How do Gen Xers find satisfaction in relationships? By ignoring tradition.

Read more »

viacom
article-image

At Work, Gen X Want Flexibility and Fulfilment More Than a Corner Office

Gen Xers aren’t seeking money, power or status in their careers. The key ingredient to their success is work-life balance.

Read more »

viacom
article-image

For Gen X, Midlife Is No Crisis

Having no f*cks to give about how they’re “supposed” to live, Gen Xers do what works for them – and are pretty happy as a result.

Read more »

 

Related Posts

Want to leave a comment?