Four Viacom Overachievers Make Cablefax List of Young Talent

Stuart Winchester by Stuart Winchester, Viacom

Cablefax recently laid out their annual tally of 100 Overachievers Under 30, and four Viacom employees made the list. This is a diverse and capable group. They line up social talent for marketing campaigns. They manage sprawling networks of digital and social channels. They coordinate programming strategies across linear and digital channels. They create custom co-branded campaigns for partners and networks.

And they are just getting started.

While they work across many of our networks and divisions – Epix, CMT, TV Land, and our Velocity in-house agency are all represented – a common thread of their workday seems to be the freedom to pursue creative solutions to novel challenges.

“I love the variety of campaigns I get to work on and the creative freedom I have to make each of them unique,” says Julie Feinerman, social media manager at Epix.

Each of the honorees was “excited,” “surprised,” “thrilled,” or “honored” to make the list, while pointing to the guidance of role models who helped them develop the work ethic and grit to achieve career success.

“My first boss at MTV, Jessica Zalkind, continues to be a mentor and #ladyboss that I admire,” says Lauren Elias, a social talent coordinator for Viacom Velocity. “She taught me that hard work, and going beyond just getting the job done are keys to success.”

In addition to Feinerman and Zalkind, CMT’s Kate Warburton and Velocity’s Brian O’Toole also represent Viacom on the annual Cablefax list. They will be honored at a reception later this month. Scroll down to learn a bit more about each of these Viacom standouts.

Young Viacom talent frequently makes these industry lists, with several, including Elias, making Cynopsis’ Rising Stars roster earlier this year. Cablefax frequently mines the company’s deep talent pool when it sorts out the best in the industry, including its recent lists of top minorities and most powerful women in cable.

LAUREN ELIAS, SOCIAL TALENT COORDINATOR, VIACOM VELOCITY

Lauren EliasTenure: 4 years

What she does: Discovers, casts, and manages social talent for Velocity projects, integrated marketing campaigns, and more

What she loves most about her job at Viacom: I love discovering new talent that our brand partners and network executive are excited about.

Her reaction when she found out she was named as a Cablefax Overachiever: I was super excited. It was all the more reason to continue working hard toward my career goals.

What she is most looking forward to about the networking reception on Dec. 14: Meeting like-minded colleagues who feel proud about their work.

Can you point to a mentor or role model who helped you achieve success so young? My first boss at MTV, Jessica Zalkind, who continues to be a mentor and #ladyboss that I admire.

What specific advice did they give you that stuck with you? She taught me that hard work, and going beyond just “getting the job done” are keys to success. I also have to thank my current boss, Tom DeNapoli, who always supports me, always trusts me, always champions me, and always teaches me.

JULIE FEINERMAN, SOCIAL MEDIA MANAGER, EPIX

julie-feinerman-231x279Tenure: Almost two years.

What she does: Manages EPIX’s social media platforms and develops content to promote across all of its social channels, including our new original series pages for Berlin Station, Graves and Get Shorty.

What she loves most about her job at Viacom: I love the variety of campaigns I get to work on and the creative freedom I have to make each of them unique. 

Her reaction when she found out she was named as a Cablefax Overachiever: I was honored. It’s always exciting to be recognized for your hard work.

Can you point to a mentor or role model who helped you achieve success so young? My mom has always been my role model. She’s a strong, smart, independent woman who has been incredibly successful in her career. Her support and guidance have been instrumental in my success.

What specific advice did they give you that stuck with you? I’ve noticed that moms are typically right 100 percent of the time, so I don’t fight it. Any advice she gives me, I’m all ears!

BRIAN O’TOOLE, INTEGRATED MARKETING MANAGER, CMT AND TV LAND

brian-otoole-231Tenure: Five years total at Viacom; three years with Velocity Integrated Marketing

What he does: Works across CMT and TV Land to ideate, create, and execute custom co-branded marketing campaigns in the brand voice of each network designed to build brand awareness/engagement for our ad partners as part of Viacom Velocity, the company’s full-service marketing and creative content team.

What he loves most about her job at Viacom: The creativity and the people!

His reaction when he found out he was named as a Cablefax Overachiever: I was absolutely thrilled. I was honored just to be nominated, and to be named to the list and recognized by my industry peers is huge.

What he is most looking forward to about the networking reception on Dec. 14:

I’m incredibly excited to share this moment and celebrate with my Viacom counterparts… that and the food.

Can you point to a mentor or role model who helped you achieve success so young? I’m incredibly lucky to be a part of a great team full of amazing mentors who have helped me grow as a marketer including Adam Steingart, Eli Litt, Lynne Antinarelli, Jamie Moran, and Denise Jaworski.

What specific advice did they give you that stuck with you? With so many great mentors comes a lot of great advice, but if I had to boil it down I’d say the key takeaways are: speak up, fight for great creative, and don’t be afraid to make mistakes.

KATE WARBURTON, DIRECTOR OF PROGRAMMING AND MULTIPLATFORM, CMT

kate-warburton-231x279Tenure: Two years.

What she does: Manages CMT’s long-form programming strategy on the linear network and across multiplatform partners, including VOD, DTO and the website and app

What she loves most about her job at Viacom: I love that our team gets to interface with so many different people across the company. I’m constantly talking to my counterparts in our New York and Los Angeles offices, and I really enjoy collaborating across departments to achieve common goals.

Her reaction when she found out she was named as a Cablefax Overachiever: I was surprised! I’m proud to have been nominated, and I’m thrilled to be representing CMT.

What she is most looking forward to about the networking reception on Dec. 14: I’m most excited to connect with my fellow Viacom employees and to network with new contacts from across the industry.

Can you point to a mentor or role model who helped you achieve success so young? I had a great mentor early in my career who was (and still is) a strong supporter of women in our industry.

What specific advice did they give you that stuck with you? She encouraged me to be curious and to strive for more – whether that’s more work, bigger projects, or new opportunities.

 

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