Gen X Feminism, Kids in Africa, Dark Social in India, and Baby Product Consumers – Viacom International Insights

by Christian Kurz, Global Consumer Insights, Viacom

International Insights Digest: November and December 2016

Our Viacom International Insights team recently compiled our latest consumer insights from around the world.

In this issue, we look at Gen X feminism, a Nickelodeon study on how kids in Nigeria and South Africa differ from their peers, why kids in India are using social media to protect their privacy, and how people shop for baby products around the world.

As always, please check out our insights blog, where you can find these stories and many more.

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Gen X Women Incite Change Through Individual Actions

Gen X women work around gender discrimination covertly, according to Viacom International’s latest study, Gen X Today.

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Kids in Nigeria and South Africa: Confident, Yet Sheltered

What are kids in Nigeria and South Africa like? And how do they differ from their global peers? A Nickelodeon International study delves into these questions.

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Indian Youth and the Emergence of Dark Social

In India, young people want to share on private social platforms so they can protect their public online identities.

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Consumers Want Character-Branded Baby Products That Make a Child Smile

A Nickelodeon International study reveals how parents, extended family members, and other gift-givers make decisions about infant products.

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