When four teams of Viacom employees convened with Viacommunity and various nonprofit organizations at company headquarters in Times Square, they welcomed the celebratory event as an opportunity to reflect back on their endeavors. Over the past few months, these handpicked groups of employees joined forces across the brands on Viacommunity Talent For Good projects, dedicating their time and skills to supporting the initiatives of causes that they care about. The four team projects explored a variety of pro-bono volunteer work. Whether it was providing a social media plan, creating a brochure, developing a communications strategy, or producing a promotional video, all of the groups made lasting connections with their nonprofit partners.
The four subsequent nonprofits – FIGMENT NYC, Musicians On Call, Unlocking Futures, and Transgender Legal Defense & Education Fund – attended the Talent for Good team project event at Viacom headquarters. Viacommunity representative Alexandra Tuck and staff members from Catchafire kicked off the team wrap up event emphasizing Viacom’s unique cross-brand passion for volunteering and employee engagement.
Check out the video created for Transgender Legal Defense and Education Fund’s Name Change Project.
The event switched to an arena for the presentations that each group worked on. Teams discussed the various challenges, processes, and assets that they acquired throughout the course of their three to four month long projects. As a special treat, each corresponding nonprofit also had the chance to share their points of view and project experiences. Emotions ran strong as each nonprofit expressed its sincere gratitude to their Viacom team members, making the event a truly inspiring one.
Throughout the rest of the evening, the Viacom teams mingled, swapping anecdotes here and there about their project experiences. A common sentiment from many of the team members that night was that Talent For Good connected employees with others at Viacom that they normally do not get the chance to work with on a daily basis. In such a large company, it was refreshing to meet new peers and learn about the different work that goes into each department and brand. It was clear that not only did these close-knit partnerships create outlets for each employee to strengthen his or her skills to benefit great causes, but through these collaborative efforts, cross-brand friendships were forged as well.