Pretend you’re a robot god in a mountain liquid dreamscape, dancing to infectious electronic beats while sparkly purple kittens float around you.
Oh, and there’s champagne too.
Enter the psychedelic world of Chocolate, an animated virtual reality (VR) music experience created for the song of the same name by San Francisco based musician Giraffage. Born from the wildly imaginative mind of 3D animator Tyler Hurd and executive produced by Viacom NEXT – the company’s emerging technology group – Chocolate was selected to premiere today at the 2017 Sundance Film Festival in Park City, Utah in the New Frontier showcase of VR productions. It runs until Jan. 29.
The project offers us a glimpse into the evolving landscape of virtual reality, one where music, art and video technology intersect in new and thrilling ways.
Chaki Ng, senior vice president of Viacom NEXT said, “As a technology-focused media company, we embrace VR as an exciting new medium with unlimited potential for novel experiences that the world have never seen before.”
Chocolate is just one of several unique experiences that Viacom NEXT has envisioned and helped realize as part of its hands-on, collaborative work in VR. Last month, Viacom NEXT released Smash Party VR, a rowdy and addictively fun game it co-developed with Emmy award-winning animation studio Titmouse for the HTC Vive device. In March at SXSW, the team will celebrate the world premiere of The Melody of Dust, an interactive musical exploration it developed together with artist Hot Sugar, to be featured in the festival’s new VR/AR sidebar.
Viacom NEXT also partnered with MTV’s Elect This campaign to launch Open Your Eyes, an innovative VR art installation shown at Hofstra University during the first presidential debate of 2016, and at the White House’s South by South Lawn. It also came to Viacom Headquarters.
Viacom NEXT also ran the first Viacom VR Fellowship last summer with six New York City university students and may run another class with our brands in 2017.
From Nickelodeon’s Slime Zone, a new social experience chock-full of your favorite Nick characters and, yes, virtual slime, to Paramount’s upcoming video game Paranormal Activity: The Lost Soul, Viacom and its brands are embracing all sorts of opportunities to harness the power of virtual reality.
More sparkly kitties please.