Top fashion bloggers, designers, celebs and SpongeBob himself were in attendance at the SpongeBob Gold fashion collection launch party at London Fashion Week on Saturday Feb. 18.
To kick off a year-long SpongeBob Gold international campaign, Nickelodeon and Viacom Consumer Products have collaborated with six international designers on an innovative fashion collection. Featuring designs from Peter Jensen, Bobby Abley, Salar, Maria Francesca Pepe, Suecomma Bonnie and Bad Denim, the SpongeBob Gold fashion collection includes clothing for men and women as well as footwear, accessories and jewelry. SpongeBob Gold will be available at retail exclusively outside of the U.S. beginning in May.
Designer Maria Francesca Pepe, who designed a range of charm-adorned SpongeBob jewelry, said of her involvement in the collection, “I’ve always felt the concept of pop defined the core of my creations. Developing an exclusive capsule collection of jewelry featuring the pop sensation SpongeBob felt such a match.”
The launch party saw most of the designers in attendance along with invited fashion press and bloggers, as well as UK celebrities including Lottie Tomlinson, Sam and Lou Teasdale, Carl Barat and Poppy Jamie. Guests could admire the pieces in the collection, each item incorporating SpongeBob iconography embellished with a golden twist. Guests were treated to catering by top celebrity chef Tom Wolfe, with a menu that included Crab Cakes, Sea Kale and Yogurt Dip, SpongeBob and Patrick cookies, mixed fruit kebabs and yellow cotton candy with gold flakes. SpongeBob was of course in attendance and kept busy posing for photos with the party guests.
The SpongeBob Gold fashion collection forms part of Nickelodeon’s year-long SpongeBob SquarePants Gold international campaign. Over the next 12 months, Nickelodeon will celebrate everything that makes SpongeBob one of the most iconic animated characters in the world: his humor, optimism and heart of gold. The campaign will include activations on-air, online, and on social media, as well as additional product and retail launches.