Australian Dads, Internet Habits of Global Youth, and Playful Learning for Preschoolers’ Parents – Viacom International Insights

by Christian Kurz, Global Consumer Insights, Viacom

International Insights Digest: March 2017

Welcome to the March issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month, we look at today’s Australian dads, the life strategies and hybrid online/offline worlds of global youth, and the value of technology and playful learning to preschoolers’ parents.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

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Australian Dads: From “Shrimp on the Barbie” To “Playing With Barbie”

In Australia, gender-based parenting roles are evolving – and the traditional, disciplinarian dad is becoming a thing of the past.

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For Youth Today, the Physical and Virtual Worlds Are Merging

The world teens and young adults live in today is “inline” – virtual and real, online and offline, all at once.

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Global Youth Want a More Accepting World, Starting With Themselves

Global Youth Want a More Accepting World, Starting With Themselves

Around the world, youth value inclusion and equality – and want to feel comfortable in their own skin as well.

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Preschoolers’ Parents Seek Out the Developmental Benefits of Technology

Parents believe technology gives their kids the skills they’ll need for the future, according to a new Viacom study.

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The 3 Life Strategies Youth Use To Survive and Thrive

Viacom’s latest study reveals global youth’s toolkit for survival in a complicated world.

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Parents of Global Preschoolers Value Playful Learning

A new Viacom study reveals that while parents of small children still value traditional learning, they’re placing emphasis on the educational benefits of play.

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