It’s almost slime time, and Nick is shaking things up a bit. Nickelodeon International is unveiling its first-ever social squad for the network’s 2017 Kids’ Choice Awards.
— The Daily Nick! (@DailyNickNews) March 3, 2017
The Kids’ Choice Awards official Social Squad is unlike any other celebrity crew. Each member hails from a different part of the world: Germany, Denmark, Mexico, Brazil, Australia, the U.K., and the U.S.
Meet the squad. Click through to follow each member on Instagram. Photos courtesy of Nickelodeon International.
This coterie of young stars will offer fans from their home countries a unique, behind-the-scenes perspective in the days leading up the KCAs on Saturday, March 11. With help from the squad’s cross-platform promotion via Instagram and Twitter, 45 million fans are expected to virtually attend the KCAs.
The KCAs are known for letting kids make the rules, and Nickelodeon tries to make the slime soiree as accessible as possible for fans who can’t be there in person. Last year, the network rolled out an interactive, digital voting system that let kids at home determine the stunts and pranks unfolding live all night.
Remember how they caught John Stamos off-guard?
With the transnational Social Squad representing kids from different parts of the world, and international music group Little Mix set to perform, the 2017 KCAs are shaping up to be a global gala.
The Social Squad is made up of internet sensations with different personalities and passions, as well as passports. Mexican singer Mario Bautista amassed 3 million followers with his dynamic dance moves. According to his Instagram bio, talent isn’t what’s most important in his life.
“In a world where you can be anything, be kind,” Bautista encourages followers.
Jess and Gabriel Conte are newly-wed vloggers and chart-topping musicians. The internet brought this couple together—Jess is from Australia, while Gabriel is from the U.S. It’s a heartwarming love story for the digital age.
Since they emerged from the expanse of social media, rather than finding fame through TV, this squad feels as authentic as possible.
While the average Nickelodeon viewer might not have millions of online followers or a record deal, most have access to apps like Vine and Instagram—the same tools used by social media influencers like the squad. Even if kids are too young to have an iPhone or internet access, they can look forward to finding an outlet for their talent once they’re ready, thanks to the ubiquity of social media. These stars are ideal role models for kids, because their success is relatively attainable. Plus, they look like loads of fun.
A post shared by Mario Bautista (@mariobautistagil) on
The Social Squad will be initiated into the Nickelodeon family in true KCA tradition—with a boatload of slime. That is, at least one member will have the honor of getting doused in green goo.
Starting now through Thursday, March 9, fans can vote for their favorite social media influencer to get slimed using these hashtags:
You can follow the action on Twitter using the hashtag #KCASquad, and watch Nickelodeon’s 2017 Kids’ Choice Awards on Saturday, March 11 at 8 p.m. on Nickelodeon. Visit the site for local listings and more ways to watch.