Movie Moments, Preschoolers & Their Toys, Gen X in Latin America: April Insights

Christian Kurz by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the April issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month, we look at “movie moments,” preschoolers and their toys, Generation X in Latin America, and how teens and young adults are looking beyond the West for culture.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

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Consumers All Over the World Love Movies

Viacom’s new global study, Movie Moments, explores the role that movies play in our audiences’ lives.

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Youth in Flux: The Fanzine

Viacom’s Youth In Flux Fanzine tells the story of 16 to 24-year-olds around the world today.

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Global Preschoolers and Their Favorite Toys

A new Viacom study reveals the most popular toy categories among global kids 2 to 5.

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Global Youth Want a More Accepting World, Starting With Themselves

Gen X Today in Latin America

What is life like for Gen Xers in Latin America – and how do they differ from their global peers?

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The Film – Little Big Kids: Preschoolers Ready for Life

A 10-minute film gives a window into the lives of today’s global preschoolers.

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Global Youth Get Their Culture From Everywhere

Teens and young people are seeing the world in a different light, looking past traditional Western icons and toward other regions.

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