Team Viacom came, Team Viacom saw, Team Viacom rode for good.
In early March, 60 employees across 23 departments in Viacom’s New York, Hollywood, and Paramount Pictures offices joined the battle to beat rare cancers by participating in Cycle for Survival’s 11th year of rides.
About 50 percent of people with cancer have a rare cancer. Despite this jarring statistic, research on rare cancers is drastically underfunded, leaving many with limited access to treatment options and appropriate care. Cycle for Survival is a high-energy indoor cycling event that supports transformative clinical trials and research initiatives aimed at these rare diseases and led by Memorial Sloan Kettering Cancer Center (MSKCC).
The team rode in the legacy of Cycle for Survival co-founder and former Nickelodeon marketing executive, Jennifer Goodman Linn, who continues to inspire us all to live fearlessly and believe we can all make a difference in the battle for rare cancers.
“We were introduced to Cycle for Survival by its courageous co-founder Jennifer Linn,” said Pam Kaufman, CMO and president of Consumer Products, Nickelodeon Group. “And we are pleased to continue supporting their incredible mission and Jennifer’s amazing legacy, helping to raise awareness and funds for rare cancer research.”
Members of Team Viacom raised money for the cause and joined dozens of other companies on two separate ride days – total of 7,000 bikes and 31,000 participants in 16 cities across the country participated. Within this larger group, Viacom was part of an industry-specific sub-group of 43 companies and more than 700 participants filling 125 bikes.
“Viacom and Paramount employees were able to come together to raise money to fund lifesaving rare cancer research through MSKCC. We cycled, we cried, we cheered, and we celebrated the impact we made.”
– Chelsea Davidoff, corporate social responsibility coordinator for Paramount Pictures.
Buzz around the New York event was so loud that Viacom’s Hollywood and Paramount Pictures offices heard it all the way on the West Coast and wanted in on the action. Both offices rode as one Team Viacom at the Equinox Sports Club West L.A. on March 4. It was the first time Cycle for Survival had three four-hour events in one day. They booked more than 260 bikes for about 1,300 participants that day.
“Cycle for Survival was such a great, high-energy event,” explained Chelsea Davidoff, corporate social responsibility coordinator for Paramount Pictures. “Viacom and Paramount employees were able to come together to raise money to fund lifesaving rare cancer research through MSKCC. We cycled, we cried, we cheered, and we celebrated the impact we made.”
Watch Cycle for Survival 2017, as told through Snapchat stories:
“It was an absolutely amazing experience to be a part of this year’s Cycle for Survival event. You could feel the energy and passion of everyone in the room and their dedicated support for the cause. To reach our fundraising goal was an extremely gratifying and exciting feeling and I can’t wait to be a part of the event again in the future!”
– Kelly Kinsella, sales service executive, Partner Solutions, Nickelodeon (Team Viacom Hollywood)
“The boundless energy of the instructors and riders, plus the incredible support of sponsors and staff, make Cycle for Survival much more than coming together for a great cause. You end the night fulfilled and honored to be part of such a worthy event.”
– Tara Biamby, executive assistant, Nick Research (Team Viacom New York)
“I had seen so many photos and videos of Cycle for Survival, but nothing quite compares to being right there in the center of the action. The event had me in equal parts joy, chills, and adrenaline and it was all for an amazing cause. Participating in the Media and Tech Innovators Ride has been the highlight of my year so far and I can’t wait to do it all again.”
– Michael Valentino, corporate social responsibility coordinator, Viacom (Team Viacom New York)
“I rode with Team Viacom and Cycle for Survival because my entire life, I have been inspired by my mother, who is an Oncologist that enters people’s lives during the most vulnerable times. I rode to secure research funds for a better tomorrow and a world without cancer. On March 10th, media and tech companies came together to ride; the infectious energy from the event was unparalleled. And this season, riders across the country raised more than $30 million to fund rare cancer research for MSKCC. Together, we made a difference.”
– Chloe Gingrich, marketing operations manager, Viacom Velocity (Team Viacom New York)
Viacom is dedicated to serving the communities in which we work and live, and we are extremely proud of our employees for their involvement in Cycle for Survival.