Modern Dads, Social Media, Movie Choices & Curators of Cool: Viacom Global Insights Digest, May 2017

by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the May issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month, we look at modern dads, social media usage, how other people influence our movie choices, and how youth find what’s cool in a cluttered online landscape.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

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Today’s Modern Dads Are More Involved – and Reaping the Rewards

Global dads are rejecting traditional gender stereotypes and taking a more active role in their children’s lives.

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Navigating Today’s Social Universe

A new Viacom study investigates how people are using the seven most common social media and messaging apps.

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When It Comes To Movies, Who We Watch With Influences Behavior

Movie viewers have different habits with different viewing companions, according to a new Viacom study.

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Global Youth Want a More Accepting World, Starting With Themselves

Global Youth Rely on “Curators of Cool”

Teens and young adults seek out sources that help them navigate through the clutter.

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