Brazilian Preschoolers and Tech, World Turtle Day and Kids’ Gaming Habits: Viacom Global Insights Digest, June 2017

by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the June issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month, we look at the connection between preschooler tech use and safety in Brazil, a celebration of World Turtle Day, the importance of exclusive experiences to teens and young adults, dads’ struggle for more time at home, and kids’ gaming habits.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

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In Brazil, Parents Worry About Safety and Rely on Technology

Parents in Brazil see technology as an educational tool for preschoolers that keeps them entertained while safe at home.

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Celebrating World Turtle Day

On a day for raising awareness about turtles, we hope fans wore their Teenage Mutant Ninja Turtle gear with pride.

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For Youth Today, Exclusive Experiences Are a Status Symbol

An always-on generation is drawn to being #first – and wants to be more mindful.

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Global Dads Struggle to Balance Career and Family

Dads want to be more involved in their kids’ lives, but getting time away from work isn’t easy.

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Global Kids Love Their Games

A new survey of kids in 30 countries reveals a generation of passionate gamers.

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