Viacom Demonstrates Marketing and Creative Excellence with 103 PromaxBDA Awards

by Stuart Winchester, Viacom

In a sweeping global affirmation of Viacom’s deep brand stable, adaptability across platforms, and overall marketing excellence, the company rolled up an impressive 103 awards between PromaxBDA’s 2017 North American and global Promotion, Marketing and Design Excellence Awards.

Nickelodeon, Spike, BET, TV Land, Comedy Central, Viacom18, Viacom Velocity, Viacom International Media Networks, and Viacom Catalyst all received honors at the ceremonies in Los Angeles on June 8. Juries of best-in-craft peers chose the winners in each category, infusing each nod with a coveted expert’s stamp of approval.

“That Gold Statue stands for the highest level of marketing and creative excellence in our industry,” Andy Baker, chairman of the PromaxBDA awards committee, wrote in his letter to honorees.

Here’s a look at all of Viacom’s 2017 winners:

Image courtesy of PromaxBDA. Used with permission.

CHANNEL: HOLIDAY OR SPECIAL EVENT CAMPAIGN

1) GOLD Kids Pick The President Campaign, Nickelodeon

2) SILVER Halloween, Nickelodeon

 

ONLINE PLATFORMS, CABLE/SATELLITE: ON-SCREEN SERVICES PROMOTION SPOT/CAMPAIGN

3) GOLD BET TV EVERYWHERE, BET Networks

 

INTERNAL MARKETING OR SIZZLE

4) BRONZE Nick at Nite Upfront Sizzle, Nickelodeon

 

OUT OF HOUSE PROGRAM PROMO

5) BRONZE Lip Sync Battle “Beat It” Promo, Spike

COMEDY PROMO

6) BRONZE The Comedy Central Roast of Rob Lowe, Comedy Central

 

COMEDY CAMPAIGN

7) SILVER Real Husbands of Hollywood S5 Elevator Campaign, BET Networks

 

ENTERTAINMENT PROGRAM SPOT

8) GOLD Lip Sync Battle “Beat It,” Spike

9) SILVER Ink Master: Color Battle, Spike

 

ENTERTAINMENT PROGRAM CAMPAIGN

10) SILVER The Comedy Central Roast of Rob Lowe, Comedy Central

11) BRONZE South Park, Comedy Central

 

ON-AIR STUNT PROMOTION

12) GOLD From Deadpool With Love, Viacom Velocity

 

PUBLIC SERVICE ANNOUNCEMENT SPOT

13) SILVER Viacom Velocity – Get Schooled, Viacom Velocity

 

PUBLIC SERVICE ANNOUNCEMENT CAMPAIGN

14) BRONZE “Day With The Girls” Breast Cancer Awareness Month PSA, BET Networks

 

SEASONAL OR SPECIAL EVENT PROGRAM CAMPAIGN

15) GOLD BET Women’s History Month Campaign, BET Networks

 

SPORTS – BEST BRANDED/SPONSOR INTEGRATION PROMO

16) BRONZE Viralocity: Linsanity, Viacom Velocity

 

SPORTS: BEST USE OF MUSIC

17) GOLD “Our House” Flo Rida and Nickelodeon Super Bowl 50 Image, Nickelodeon

 

SPORTS: DIRECTING

18) BRONZE Spike Sports Launch, Spike

 

CHILDREN PROGRAM SPOT

19) GOLD KCA 2016 It’s Your World, Nickelodeon
20) BRONZE Shimmer and Shine Wishes, Nickelodeon

 

CHILDREN – PROGRAM CAMPAIGN

21) SILVER Lip Sync Battle Shorties, Nickelodeon

22) BRONZE Rusty Rivets Campaign, Nickelodeon

 

CHILDREN – CLIP-BASED PROGRAMMING SPOT

23) GOLD Teenage Mutant Ninja Turtles Official Shredder Trailer, Nickelodeon

24) SILVER Lip Sync Battle Shorties, Nickelodeon

 

CHILDREN – PROMOTION USING MULTIPLE MEDIA

25) GOLD Kids Pick the President Campaign, Nickelodeon

26) SILVER School of Rock, Nickelodeon

27) BRONZE Holiday, Nickelodeon

28) BRONZE (TIED) Super Snuggly Sport Spectacular, Nickelodeon

 

DIRECTING

29) SILVER Lip Sync Battle “Beat It,” Spike

30) BRONZE Handy: “Lord of the Ring,” Viacom Velocity

 

CHANNEL IMAGE CAMPAIGN

31) BRONZE Nick@Nite Rebrand, Nickelodeon

 

CHANNEL ID

32) SILVER Nick Music IDs, Nickelodeon

33) BRONZE Valentines, Nickelodeon

 

PROGRAM PROMOTIONAL CAMPAIGN

34) SILVER Teachers Season 2 Campaign, TV Land

 

HOLIDAY/SEASONAL SPECIAL EVENTS SPOT

35) BRONZE Halloween “Chase Break” – Kit Kat, Viacom Velocity

 

SPORTS PROGRAM SPOT

36) SILVER Spike Sports Launch, Spike

 

SPORTS CHANNEL IMAGE PROMOTION

37) BRONZE Spike Sports Launch, Spike

 

BRANDED CONTENT PROMOTION

38) GOLD Nike Moonman, Viacom Velocity

 

BRAND INTEGRATION PROMO

39) SILVER Lie Detector Test (Central Intelligence), Viacom Velocity

 

BRAND INTEGRATION SHOW PROMOTION

40) BRONZE Viacom Velocity – The Big Sip, Viacom Velocity

 

BRAND INTEGRATION CAMPAIGN SHOW PROMOTION

41) SILVER Geico & VMA’s, Viacom Velocity

 

BRAND INTEGRATION NETWORK PROMOTION

42) GOLD Handy: “Lord of the Rings,” Viacom Velocity

43) SILVER Coming Attractions: “Southern Fair Tenders” – Popeyes, Viacom Velocity

 

INTERACTIVE PROMOTION

44) SILVER Kids Choice Awards, Nickelodeon

 

OUT OF HOME AD

45/46) SILVER South Park 20: Shubert Alley, Comedy Central & Viacom Catalyst

47) BRONZE Broad City S3 Paint by Numbers, Comedy Central

 

OUT OF HOME AD CAMPAIGN

48) GOLD South Park, Comedy Central

 

OUTDOOR STATIC CAMPAIGN: ART DIRECTION & DESIGN

49) BRONZE South Park Shubert Alley, Viacom Catalyst

 

COMEDY PROGRAM PROMOTION CAMPAIGN

50) GOLD The Roast of Rob Lowe – Campaign, Comedy Central  

51) SILVER South Park, Comedy Central

 

STUNT PROMOTION PACKAGE

52) GOLD South Park, Comedy Central

 

MICRO VIDEO CONTENT

53) BRONZE Father’s Day > Father’s Day > Father’s Day, Nickelodeon

 

MUSIC VIDEO OR SHORT SUBJECT VIDEO

54) SILVER Lip Sync Battle “Beat It,” Spike

 

BEST EXPERIENTIAL OR STUNT PROMOTION FOR A CONSUMER EVENT

55) BRONZE Broad City S3 Paint By Numbers, Comedy Central

 

VIRTUAL REALITY OR 360 CAMERA IMPLEMENTATION

56) BRONZE Another Period, Comedy Central

 

SPECIAL PROJECT AWARD

57) BRONZE Viacom: Past, Present & Future, Viacom Catalyst

Image courtesy of PromaxBDA. Used with permission.

CHANNEL IMAGE PROMOTION CAMPAIGN

58) SILVER Historias Que Te Atrapan Campaign, Paramount Channel Spain, Creative Services Entertainment Brands, Southern & Western Europe, Middle East and Africa, VIMN

 

CHANNEL: HOLIDAY OR SPECIAL EVENT SPOT

59) GOLD Fall, Paramount Channel Spain, VIMN

 

IN-HOUSE PROGRAM CAMPAIGN

60) GOLD The Comedy Central Roast of Rob Lowe, Comedy Central

61) SILVER Friends in 2016, Viacom18 Media PVT LTD, Comedy Central India

 

CLIP-BASED COMEDY PROMO

62) GOLD Troy & Abed, Viacom18 Media PVT LTD, Comedy Central India

63) SILVER South Park 20th, Comedy Central UK

64) BRONZE Will Ferrell Season, Comedy Central UK

 

COMEDY PROMO

65) GOLD The Comedy Central Roast of Rob Lowe, Comedy Central

66) SILVER Hahahalloween Monsters_Comedy Central Spain, VIMN

 

ENTERTAINMENT PROGRAM CAMPAIGN

67) GOLD South Park, Comedy Central

68) BRONZE The Comedy Central Roast of Rob Lowe, Comedy Central

 

MADE FOR TELEVISION MOVIE TRAILER

69) SILVER Legends of the Hidden Temple, Tiny Hero, Nickelodeon

70) BRONZE East Rider Revers Paramount Channel Italy, VIMN

 

THEATRICAL FILM SHOWN ON TELEVISION PROMO

71) SILVER Will Ferrell Season, Comedy Central UK

72) BRONZE Layer Cake, Comedy Central UK

 

THEATRICAL SHOWN ON TELEVISION CAMPAIGN

73) BRONZE Pulp Fiction, Comedy Central UK

 

CHILDREN – PROGRAM SPOT

74) GOLD Nicktoons Faces, Nickelodeon UK

75) BRONZE Crashletes, BPG/Nickelodeon

 

CHILDREN – CLIP-BASED PROGRAMMING SPOT

76) GOLD The Loud Song, Nickelodeon International

 

CHILDREN – PROMOTION USING MULTIPLE MEDIA

77) SILVER Nick Jr Carol-Oke, Nickelodeon UK

 

CHANNEL IMAGE PROMOTION

78) GOLD Nicktoons Faces, Nickelodeon UK

 

ON-AIR ILLUSTRATION

79) SILVER Il Padrino Gangster Idents, Paramount Channel Italy, VIMN

 

BRAND INTEGRATION PROMO

80) SILVER MTV Push Futures Live At Aloft Hotels, Viacom Velocity International

81) BRONZE Nickelodeon & Goosebumps, Viacom Velocity International

 

CONTENT FOR DIGITAL PROMOTION

82) GOLD The Comedy Central Roast of Rob Lowe, Comedy Central

 

CONSUMER OR TRADE PRINT AD – PROGRAM

83) BRONZE Not Safe With Nikki Glaser, Suggestive Print Ads, Comedy Central

 

ONLINE ADVERTISING – BANNERS/ SKYSCRAPERS/CONTEXTUAL

84) SILVER Not Safe With Nikki Glaser – Suggestive Digital Ads, Comedy Central

 

KEY ART POSTER – CAMPAIGN

85) GOLD Drunk History, El Lado Borroso De La Historia, Print, Comedy Central Latin America

 

OUT OF HOME AD

86) GOLD South Park 20: Shubert Alley, Comedy Central

87) SILVER Broad City Paint By Numbers, Comedy Central

88) BRONZE Time Traveling Bong – Giant Outdoor Bong, Comedy Central

 

OUT OF HOME AD CAMPAIGN

89) GOLD South Park, Comedy Central

 

PRESS KIT

90) SILVER Comedy Central Diary 2016, Viacom18 Media PVT LTD, VIMN

 

3-D PROMOTIONAL OR SALES KIT

91) GOLD VH1 Umbrella, Viacom18, VIMN

92) SILVER Comedy Central Umbrella, Viacom18, VIMN

93) BRONZE Comedy Central Annual Diary, Viacom18, VIMN

 

COMEDY PROGRAM PROMOTION CAMPAIGN

94) GOLD The Roast of Rob Lowe – Campaign, Comedy Central

95) SILVER South Park, Comedy Central

96) BRONZE Fundacion Comedy Central – Comedy Central Latin America

 

STUNT PROMOTION PACKAGE

97) SILVER South Park, Comedy Central

 

TOTAL PACKAGE CHANNEL IMAGE – ON-AIR ONLY (ART DIRECTION & DESIGN)

98) GOLD Rishtey Cineplex Channel Branding, Viacom18, VIMN

 

TOTAL PACKAGE PROGRAM (ART DIRECTION & DESIGN)

99) SILVER The Comedy Central Roast of Rob Lowe, Comedy Central

 

BEST USE OF MUSIC

100) GOLD Comedy Central Roast of Rob Lowe, Comedy Central

 

BEST EXPERIENTIAL OR STUNT PROMOTION FOR A CONSUMER EVENT

101) BRONZE Broad City S3 Paint By Numbers, Comedy Central

 

VIRTUAL REALITY OR 360 CAMERA IMPLEMENTATION

102) GOLD Another Period, Comedy Central

 

BEST WORK NEVER SEEN

103) SILVER MTV IDs POP KILL, Viacom Networks Brazil, VIMN

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