The Next Normal, AV Cues & Fans’ Brains, South African Youth: Viacom Global Insights Digest, August Edition

by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the August issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month, we unveil our latest project, The Next Normal: Rise of Resilience, as well as new research on how emotions influence viewing decisions, the effect of audio-visual cues on fans’ brains, and young adults in South Africa.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

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Introducing The Next Normal: Rise of Resilience

For our newest study, we spoke to 28,600 people in 30 countries about their attitudes and outlooks on life. We learned that they are anxious but happy – and resilience is on the rise.

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When It Comes To Content, Emotion Really Is King

Why do audiences choose to watch what they do? A new project reveals that emotions influence most viewing decisions.

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Familiar Sights and Sounds Attract Viewers’ Attention

Viacom recently partnered with neuroscientists to study fans’ brain activity and see how audio-visual cues affect their viewing experience.

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For South Africa Youth, Technology Is a Source of Anxiety and Inspiration

Youth in South Africa are using technology to drive social change. But being constantly connected to all that’s happening in the world can be stressful.

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