Stress in China, South African Parents, Shared Experiences, & VMA Winners’ Data: Viacom Global Insights Digest

by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the September issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world. This month, we are proud to launch our newly redesigned multilingual blog, which gives a crisp new look to our insights in English, Latin American Spanish and Brazilian Portuguese. Check it out.

In China, People Are Stressed Yet Happy

A new study offers a view of how Chinese people feel about the world, and how they differ from their global peers.


For South African Parents, Play and Technology Are Educational

Parents of preschoolers in South Africa believe that their kids learn best through play – and that technology is making their kids smarter.


Experiences with Others Make People Around the World Happy

Our latest study reveals that people increasingly value free time to have fun and relax with those they care about.


Explore the VMAs’ Best New Artist Category with Our New Interactive Tool

Prior to the 2017 MTV Video Music Awards, we released a new tool that lets you dig into data on past winners.


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