Nickelodeon legends SpongeBob, Dora and Leonardo and his shell-clad gang are packing their passports. Their destination? Japan.
But they won’t be rolling up in the turtle’s party wagon or following Dora’s Map to get there – this crew and more Nickelodeon favorites will arrive in the Land of the Rising Sun via an over-the-top (OTT) and mobile channel on Japanese subscription service dTV-Channel.
“Over-the-top and mobile offer an important growth path for Nickelodeon and our other flagship brands in mature subscription TV markets like Japan,” said Mark Whitehead, president and managing director of VIMN’s Asia Pacific region. “This is another strong example of Viacom forging deep and innovative partnerships with OTT and mobile distributors, like NTT DOCOMO’s dTV-Channel™ in Japan, to make our ‘must-see’ content available when, where and how consumers want to view it.”
When the new channel launches in the first quarter of 2018, it will bring Nick content back to the nation of 127 million for the first time since 2009. With its re-entrance into Japan, Nick will have a home in every major international market that it is able to enter, with the exception of China.
The launch of the Nick channel follows a strong run for MTV’s OTT product in Japan, where online viewership (on AbemaTV and MTV MIX on Hulu Japan), now surpasses that on linear versions of the channel.