Shore Franchise Catches a Wave as Floribama Debuts to Big Ratings and Original Jersey Shore Cast Returns
Winter is just a few weeks away. In New York, this means hearing excessive amounts of holiday music while listening to weather reports with the ominous buzzword “polar vortex.”
Luckily, we can count on MTV to help us through the winter doldrums. The network announced Monday the return of beloved franchise Jersey Shore, which ended in 2012.
Since then, the show has gone global, with iterations in the UK (Geordie Shore), Spain (Gandia Shore) Mexico (Acapulco Shore) and more. There’s even a Polish version called Warsaw Shore (a testament to the power of the Shore brand – Warsaw is landlocked).
This reboot is the latest in a series of MTV revivals from the 90s and early 2000s, including TRL, Unplugged, My Super Sweet 16 and The Challenge. Siesta Key, a new show, is heavily influenced by another program from that era, MTV’s Laguna Beach.
The return of MTV’s pop culture phenomenon was announced during the season premiere of another Shore spinoff, Floribama Shore (set on the stretch of Gulf Coast beach from the Florida Panhandle to Alabama).
Floribama Shore is, so far, a hit, scoring the highest ratings for an MTV series premiere in over three years.
“Back by popular demand” is what MTV’s press release calls this revival, and it makes sense. Viewers are nostalgic and crave the metaphorical comfort food of yesteryear. Even MTV fans who may be too young to remember watching Jersey Shore most likely know the name “Snooki.”
In an interview with Variety earlier this year, MTV President Chris McCarthy discussed the philosophy behind these revivals. “The brand itself is so much bigger than one element,” said McCarthy. “For us to launch anything successful, it needs to be in the cultural zeitgeist, whether it’s a brand-new show or a relaunched TRL.”
The OG cast members, including Deena Nicole Cortese, Paul “Pauly D” Delvecchio,” Jenni “JWOWW” Farley, Vinny Guadagnino, Ronnie Ortiz-Magro, Nicole “Snooki” Polizzi, and Mike “The Situation” Sorrentino will return in all their spray-tanned glory. (Sammi “Sweetheart” Giancola will not star in the reboot.)
I can’t wait to see how these party monsters have evolved (or haven’t) in the last five years. A lot has changed—in both their personal lives and the world at large. Snooki is a mother of three. The Jersey Shore was practically decimated after Hurricane Sandy in 2012. And society has become less tolerant of behavior such as drunken bar fights and banal gossip, which was pretty much the crux of the original show.
Watch the trailer:
According to SallyAnn Salsano, who created both Floribama and Jersey Shore, MTV is keeping up with the cultural climate. Tawdry hedonism “was a sign of the times,” said Salsano in an interview with The New York Times reporter Megan Angelo, referring to the early years of Jersey Shore. “The kids on Floribama are different. They’ve all been through something, and they share.”
Will the Jersey Shore cast members be the same, sharing wisdom and war stories from the last five years? For now, all we know is it will include booze and a beach. Sometimes, that’s all you need to get an insightful conversation going.
Follow @MTV on Twitter for more show updates.
The official premiere date has not yet been announced, but in the meantime you can ward off the winter blues with Floribama Shore. Watch new episodes Mondays at 10 p.m. on MTV.