Tunneling into the vibrant, swaggering hip-hop scenes of New York, Hollywood and Atlanta, VH1’s Love & Hip Hop franchise has planted its flag atop the ratings, consistently capturing the top three slots in unscripted cable.
Now, the surging network will add a fourth property to the franchise, as the palm tree- and beach-laced music and party scene blasts up from Miami to join its amped-up cousins.
Earlier today, VH1 pushed out the magnificent 5:49 super-trailer embedded above, introducing fans to the 24-person ensemble cast.
“When ya’ll talk about Miami, ya’ll talk about the sands and the yachts, and you party at those clubs on that side of town, but I’m here to tell you, ya’ll don’t know a mother$%#*ing thing about Miami,” the self-proclaimed “Mayor of the 305” Trick Daddy warns in the lustrous opening montage of boats and skylines and bouncing clubs. “The real 305.”
— Love & Hip Hop (@LoveHipHopVH1) December 19, 2017
Who else inhabits this unvarnished slice of South Florida? Rap mainstay Trina, Love & Hip Hop Atlanta veteran Gunplay, Latina striver Amara La Negra, producer Young Hollywood, and many more. Meet the full cast here.
The franchise expansion comes during a period of ongoing ratings strength for VH1 – after Scared Famous hit with impressive numbers in October, Black Ink Crew: Chicago debuted earlier this month as the highest-rated premiere in network history in the key 18-49 demographic.
Love & Hip Hop: Miami will debut Monday, Jan. 1 at 9 p.m. ET. The following week, on Jan. 9, Tyra Banks returns to America’s Next Top Model as the series comes back sans age limit and with a trio of favorites from RuPaul’s Drag Race, which recently moved over to VH1 from Viacom sister network Logo.