Is Trevor Noah Dishonest and Corrupt Enough to Win Trump’s Honor?

by Stuart Winchester, Viacom

How does a U.S. president follow up a Twitter threat to start a nuclear war with America’s external enemies?

With a promise to strike the malcontents who are most ferociously attacking the nation from within – the mainstream media:

Comedy Central’s Daily Show host Trevor Noah could barely contain his excitement at this proclamation from the Very-Stable-Genius-in-Chief.

“After provoking North Korea and then insulting Palestine, the President turned to America’s greatest foe: the fake-news media,” Noah said of Trump’s announcement. “So that was Donald Trump’s day on Twitter. The bad news is he’s itching to start a nuclear war. The good news is, despite his threats to Korea, at least he thinks we’re going to make it until Monday.”

And the better news for fans is that, despite Trump pushing the awards until Wednesday, Noah is lobbying hard to win this distinction. In the grand tradition of “for your consideration” awards season self-promotion, Noah turned to the “failing” (according to Trump), New York Times to promote himself as the best possible candidate for the president’s prize:

Noah even plastered his qualifications on a Times Square billboard (on the north side of Viacom’s HQ at 1515 Broadway):

Noah will have plenty of competition, including Comedy Central alums Stephen Colbert and Samantha Bee, who are running their own furious campaigns for this high honor. Noah is not intimidated. “President Trump, don’t be faked out by their fake fake-outs,” a narrator says on a Daily Show-sponsored ad dismissing Colbert and Bee as fake fakers. “When you cast your vote on Monday, vote for The Daily Show with Trevor Noah. He covers you very unfairly, and he’s literally un-American.”

It’s true (though don’t hold that against them): Noah is from South Africa.

Even if Noah does not prove dishonest and corrupt enough to earn this distinction, he will have another chance to establish his general untrustworthiness when The Daily Show and The Opposition w/ Jordan Klepper air back-to-back live episodes following the president’s Jan. 30 State of the Union address.

Despite Noah’s efforts to embed himself among the notorious lying news media, Comedy Central wrapped up 2017 with its highest-rated week of the year, with share rising 15 percent over the same period in 2016. This capped off a year of ratings wins for the network, highlighted by the first quarterly growth since 2014 and the ascendance of Noah as the most-watched late-night host among Millenials.

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