Nick Jr. Launches the Youngest “Player” in Viacom’s Global Mobile App Suite

After more than 16 million downloads in the U.S., the Nick Jr. Play interactive app is available for download via iOS and Android in the UK and Denmark, with additional markets to follow soon.

What can young, on-the-go fans expect from this app?

Nick Jr. Play offers full episodes of PAW Patrol, Nella The Princess Knight, Dora the Explorer, and Bubble Guppies, along with videos, games and “silly surprises.” The app is tailored for preschoolers, so Nick. Jr.’s target audience of children under 4 can swipe and tap to play with ease.

“Nick Jr. Play combines some of preschoolers’ most beloved programming with interactive play that families can do together from the comfort of home,” said Kate Sils, vice president of multiplatform and brand engagement, Nickelodeon International.

“We’re excited to expand this offering internationally, and invite many more children and parents from across the world to engage and learn with all of their Nick Jr. friends while on the go.”

The engaging app builds upon the Viacom Play Plex suite of mobile apps, including Nickelodeon, MTV, Comedy Central and BET (Nick Play, MTV Play, Comedy Central Play and BET Play, respectively). This highly adaptable system has positioned Viacom to quickly align its brands with consumer’s ever-changing demands. The apps have been a hit with both consumers and tech insiders – Apple named MTV Play to its Best of 2017 list in the Best Developer category.

Watch: Viacom Play Plex

Nick Jr.’s app will evolve into a more robust tool as Viacom adds content for users in Asia, Africa, Latin America and the Middle East in the coming months, building upon the network’s strong worldwide presence, which includes content in more than ten languages.

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