Nickelodeon Is Pumped for Partnerships: Vans Sneakers, Hasbro Games and More

On Saturday, Feb. 24, Nickelodeon and Vans kicked off Vans X SpongeBob, a glorious mash-up of vintage 90s skate style and old-school Nickelodeon cartoons. SpongeBob SquarePants first aired in 1999, and the show is still running today—yet thanks to Bikini Bottom’s underwater setting and a nautical, pastel color palette, Nickelodeon’s hit series has a definitive retro vibe.

Courtesy of Nickelodeon.

The fact that SpongeBob boasts nearly two decades of airtime (and counting) means the quirky sea sponge has a fan base ranging from adult millennials to youngsters growing up with the show today. Fortunately, this new collection offers sizes for toddlers.

Courtesy of Nickelodeon.

The design showcases iconic characters including the eponymous SpongeBob, his best friend Patrick Star and the vile Plankton splashed against canvass, on Vans’ classic slip-on and Sk8-Hi styles (plus apparel, accessories and skateboards). Take a look at the full collection here.

“SpongeBob SquarePants is loved by trendsetters around the world, but this limited edition collaboration elevates his style even further, offering something new and unique for his audience,” said Jose Castro, senior vice president of Nickelodeon soft lines licensing and global fashion collaborations, in a statement.

“Vault by Vans has combined our iconic SpongeBob characters with its iconic aesthetic, and we think fans of all ages are going to love the result.”

This is just the latest Nickelodeon partnership to excite fans and consumers around the globe. In Mumbai, fashion brand United Colors of Benetton is working with Nickelodeon to launch a televised marketing campaign focused on giving students a stress-free outlet during their final exams.

Courtesy of Nickelodeon.

Last week, Nickelodeon and Hasbro, the global play and entertainment company, announced a strategic partnership surrounding Nick Jr.’s latest hit show, Top Wing. The collab will debut in the U.S. this fall, unveiling a set of action figures, plush toys and vehicles designed to mirror the show’s main characters—four best friend rescue birds. The line will hit international markets in the spring of 2019. In May, Nickelodeon and Mattel will deliver a line of toys from another fan-favorite, Sunny Day, to Wal-Mart stores in the U.S.

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