Telefónica subscribers in Latin America are about to get a bit busier on their smartphones – Five Viacom International Media Networks (VIMN) properties will soon be available to stream live over the telecommunications giant’s Movistar Play platform, building on an existing linear TV and video-on-demand distribution agreement between the two companies.
This deal, struck directly with a mobile carrier, is a first-of-its-kind arrangement for Viacom, which is moving decisively to deliver more of its content to the portable devices where its fans increasingly live.
“Mobile streaming is growing in popularity across Latin America – to stay in touch with our young audiences we need our brands and content to be everywhere they are,” said Viacom Senior Vice President of Content Distribution Rita Herring. “We are very happy to extend our deal with Telefónica and add our channels, our content and our mobile products to their successful mobile TV offer through Movistar Play.”
Telefónica subscribers will be able to access live feeds of MTV, Nickelodeon, Nick Jr., Comedy Central and Paramount Channel, in addition to a selection of Viacom’s mobile streaming apps, through Movistar Play.