Viacom Gets Social with 47 Finalist Spots for 2018 Shorty Awards

by Stuart Winchester, Viacom

From iconic award shows to hilarious late-night programming, from fun kids’ polls to incisive cultural exposés, Viacom’s properties echo across the social media universe. The breadth of this digital-social footprint is on display in the 47 Viacom finalists for this year’s Shorty Awards, an annual celebration of the best in social media.

MTV, which has been surging behind a reinvigorated programming lineup, earned 13 nods, including one with Viacom’s Velocity in-house branded content agency and two with influence marketing shop WHOSAY, one of the company’s newest additions. WHOSAY is a finalist in four additional categories, while Velocity is competing in 10 more, including three nominations for its long-form Culture of Proximity documentary.

Paramount Network, Viacom’s newest U.S. channel, debuted strong with a pair of nominations, while Nickelodeon (five nominations), TV Land (three), and Comedy Central (two) also appear in multiple categories. Viacom’s International Media Networks check in with three nominations for their work around the MTV EMAs, while Paramount Pictures, VH1, and Spike (which Paramount Network replaced in the U.S.) each earned one. Viacom itself earned two nominations for the debut of its Hype & Influence series, a video exploring America’s relationship with hip-hop and black culture.

A full list of Viacom’s finalists is below, along with links to details about each nomination and a selection of work.

MTV

Brand Identity – TRL (MTV)

Twitter Presence – TRL (MTV)

Integration with Live Television – TRL (MTV)

Snapchat – 2017 VMA Snapchat Coverage (MTV)

Instagram Partnership – VMA Nominee Announcement on Instagram Live (MTV)

Chatbots – VMA Best New Artist Voting Chatbot (MTV)

Snapchat Discover Story – Girl Code Snapchat Series (MTV)

Snapchat Discover Story – MTV Cribs Snapchat Series (MTV)

360 Video – Fifth Harmony: Road To The VMAs in 360° (MTV)

Live Event Coverage – 2017 MTV Video Music Awards (MTV)

Augmented Reality – AR MTV Moon Person (Viacom Velocity, MTV)

Brand Identity – 2017 MTV Video Music Awards: Pushing The Limits with Josh Peck (WHOSAY, MTV)

Video Pre-Roll – 2017 MTV Movie & TV Awards: Getting Ready With Me (WHOSAY, MTV)

Nickelodeon

Polls & Surveys – Nickelodeon Instagram Polls (Nickelodeon)

Instagram Video – Kids’ Choice Sports – Instagram Video – Nickelodeon (Nickelodeon)

Instagram Video – I Am Frankie Instagram Campaign (Nickelodeon, GLOW)

Instructional – Instructional Halloween Campaign (Nickelodeon)

Snapchat Filter/Lens – Kids’ Choice Awards 2017: “Slime your Selfie” Snapchat Lens (Nickelodeon & Snapchat)

 

Comedy Central

Humor – The Daily Show with Trevor Noah – Between the Scenes (Comedy Central)

Physical & Digital – The Daily Show Presents: The Donald J. Trump Presidential Twitter Library (Comedy Central, The Daily Show, Pop 2 Life)

 

WHOSAY

Beauty, Images – The Beard Club : Stay Weird, Grow a Beard (WHOSAY, The Beard Club)

Mobile Campaign – Slam Dunk with the Sour Patch Kids (WHOSAY, Sour Patch Kids)

Retail & E-Commerce – Toys”R”Us Toy Box Season 2 Influencer Campaign (OMD, The Content Collective, WHOSAY, Toys”R”Us)

 

Paramount Pictures

Multi-Platform Campaign – mother!: Utilizing Mystery to Drive Conversation on Social (Paramount Pictures and Fullscreen)

 

Paramount Network

YouTube Presence – Lip Sync Battle (Viacom – Paramount Network)

Brand Redesign – Goodbye Spike, Hello Paramount (We Are Social, Viacom – Paramount Network)

 

Viacom Velocity

Insurance – One Night Only & GEICO: A Night of Surprises (Viacom Velocity, GEICO)

Social Activism, Medium-Length Video, Instagram Video – 60 Second Docs Present Time: The Kalief Browder Story (Viacom Velocity, Spike)

Auto, Comedy Video – Meet an Owner: Daniel Tosh (Viacom Velocity, Subaru)

Integration With Live Television – Taco Bell and MTV’s Best New Artist Hashtag Voting (Viacom Velocity, Taco Bell)

Long Form Video, YouTube, Data Visualization – Culture of Proximity 1.0 (Viacom Velocity)

VIMN

Facebook – MTV EMA (Viacom International Media Networks)

Augmented Reality – MTV EMA AR (Viacom International Media Networks)

Campaign by Platform – Facebook – MTV EMA (Viacom International Media Networks)

Live Events – MTV EMA (Viacom International Media Networks)

TV Land

Humor –  Teachers Common Core Parody: “A Common Mind” (TV Land)

Facebook Partnership – Teachers/Bored Teachers Partnership – Snap Tax Credit Rant (TV Land)

Snapchat Filter – Younger Snapchat Filter (TV Land)

 

Other Viacom Brands

Facebook Live – America’s Next Top Model (Season 23) – Facebook Live – VH1, GLOW (GLOW, VH1)

Long Form Video – Lip Sync Battle Preshow (Spike)

YouTube, Instagram Video – Hype & Influence (Viacom)

The 10th annual Shorty Awards will take place April 15, 2018 in New York City. Fans can stream them live.

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