Women’s Viewership Surges as Paramount Network Wraps Stellar First Ratings Month

Behind a premium content strategy anchored in original scripted series such as Waco and hit unscripted programs inherited from Spike, Paramount Network wrapped up its first month with strong ratings driven partly by surging female viewership. Ratings for the net checked in with a 50 percent primetime leap over its previous quarter (as Spike) in the key 18-49 demo.

Especially notable was the soaring viewership among women 18-49: an overall jump of 44 percent punctuated by a 274 percent eruption around the six-part Waco miniseries.

As Waco wraps up, Paramount Network continues to roll out its long-term slate of premium content, including the forthcoming Yellowstone, starring Kevin Costner.

Watch the teaser:

And Paramount Network’s docu-series Rest in Power: The Trayvon Martin Story, executive produced by Jay-Z, is set to air in July.

The late Trayvon Martin was shot and killed by a neighborhood watchman, an act now infamous with racial profiling and one which helped spark the Black Lives Matter movement. Paramount Network’s docu-series will honor Martin’s legacy, examining themes of “race, politics, power, money, and the criminal justice system.”

Watch the teaser:

Visit ParamountNetwork.com to see more upcoming shows, and follow @ParamountNet on Twitter for more updates.

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