Why Kids Thrive, American Teens Driving Change, Sports in Australia and More: International Insights Digest, April Edition

by Christian Kurz, Global Consumer Insights, Viacom

Viacom’s latest consumer insights include confronting discrimination in the US, what makes global kids flourish, American teens driving change, kids and sports in Australia, and who global teens trust. As always, on our blog you can find these and all our stories in English, Latin American Spanish and Brazilian Portuguese.

Viacom’s latest consumer insights include confronting discrimination in the US, what makes global kids flourish, American teens driving change, kids and sports in Australia, and who global teens trust. As always, on our blog you can find these and all our stories in English, Latin American Spanish and Brazilian Portuguese.
A new study found that while prejudice is commonplace in the US, young Americans are speaking out to confront it.
What helps kids thrive in a world of constant change? Knowing that the people (and animals) closest to them have their backs.
As they fight to end gun violence, this internet-inspired generation of American teens feels comfortable dreaming big, speaking truth to power, and taking action.
Australian parents encourage their kids to participate in athletics – and believe that watching sports is fun for the whole family.
Teens today are extremely close with their parents – but they’re not convinced the police, religious figures and politicians have their best interests in mind.

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