SpongeBob, Mean Girls Lead Tony Nominees With 12 Apiece as Viacom Ramps Up Live Events Business

by Stuart Winchester, Viacom

After racking up impressive totals in last week’s Drama Desk and Outer Critics Circle Awards nominations, Nickelodeon’s SpongeBob SquarePants: The Musical and Paramount Pictures’ and Broadway Video’s co-produced Mean Girls have tied at the top of this year’s Tony Award nominations, with 12 apiece, including Best Musical.

The impressive totals among the best of Broadway showcase the ability of Viacom brands to connect with audiences across a range of formats as the company moves deliberately into the live events space under CEO Bob Bakish. As Viacom branches out beyond its core television and film business, each of its six flagship brands will host live events this year, including Comedy Central’s Clusterfest in San Francisco, Nickelodeon’s Slimefest in Chicago, and the BET Experience in Los Angeles.

The pair of musicals, both of which sprang from Viacom’s deep intellectual property library, also earned the top nominations from the Drama Desk and Outer Critics Circle Awards. SpongeBob earned 11 nominations from each institution, while Mean Girls, which is based on the 2004 Paramount movie of the same name, earned 10 Drama Desk and eight Outer Critics Circle considerations.

The full lists of nominations for each award show is below. Both productions are ongoing in New York City. You can buy tickets to SpongeBob SquarePants at the Palace Theater here and to Mean Girls at the August Wilson Theater here.

TONY AWARDS – The 72nd annual Tony Awards will air live on CBS on Sunday, June 10 at 8 p.m. ET

Best Musical

Mean Girls

SpongeBob SquarePants: The Broadway Musical

Best Performance by an Actor in a Leading Role in a Musical

Ethan Slater, SpongeBob SquarePants: The Broadway Musical

Best Performance by an actress in a leading Role in a Musical

Taylor Louderman, Mean Girls

Best Performance by an Actor in a Featured Role in a Musical

Grey Henson, Mean Girls

Gavin Lee, SpongeBob SquarePants: The Broadway Musical

Best Performance by an Actress in a Featured Role in a Musical

Ashley Park, Mean Girls

Best Book of a Musical

Tina Fey, Mean Girls

Kyle Jarrow, SpongeBob SquarePants: The Broadway Musical

Best Original Score (Music and/or Lyrics) Written for the Theatre

Jeff Richmond and Nell Benjamin, Mean Girls

Yolanda Adams, Steven Tyler & Joe Perry of Aerosmith, Sara Bareilles, Jonathan Coulton, Alex Ebert of Edward Sharpe & The Magnetic Zeros, The Flaming Lips, Lady Antebellum, Cyndi Lauper & Rob Hyman, John Legend, Panic! at the Disco, Plain White T’s, They Might Be Giants, T.I., Domani & Lil’C for SpongeBob SquarePants: The Broadway Musical

Best Scenic Design of a Musical

Scott Pask, Finn Ross and Adam Young, Mean Girls

David Zinn, SpongeBob SquarePants: The Broadway Musical

Best Costume Design of a Musical

Gregg Barnes, Mean Girls

David Zinn, SpongeBob SquarePants: The Broadway Musical

Best Lighting Design of a Musical

Kevin Adams, SpongeBob SquarePants: The Broadway Musical

Best Sound Design of a Musical

Brian Ronan, Mean Girls

Walter Trarbach and Mike Dobson, SpongeBob SquarePants: The Broadway Musical

Best Direction of a Musical

Tina Landau, SpongeBob SquarePants: The Broadway Musical

Casey Nicholaw, Mean Girls

Best Choreography

Christopher Gattelli, SpongeBob SquarePants: The Broadway Musical

Casey Nicholaw, Mean Girls

Best Orchestrations

John Clancy, Mean Girls

Tom Kitt, SpongeBob SquarePants: The Broadway Musical

SpongeBob SquarePants – The Broadway Musical for Everyone

DRAMA DESK AWARDS – TheaterMania will present the 63rd Annual Drama Desk Awards at 8:00 p.m. ET on June 3, 2018 at New York’s Town Hall

Outstanding Musical

Mean Girls

SpongeBob SquarePants: The Broadway Musical

Outstanding Actor in a Musical

Ethan Slater, SpongeBob SquarePants: The Broadway Musical

Outstanding Featured Actor in a Musical

Grey Henson, Mean Girls

Gavin Lee, SpongeBob SquarePants: The Broadway Musical

Outstanding Featured Actress in a Musical

Ashley Park, Mean Girls

Kate Rockwell, Mean Girls

Outstanding Director of a Musical

Tina Landau, SpongeBob SquarePants: The Broadway Musical

The LaDuca Award of Outstanding Choreography

Christopher Gattelli, SpongeBob SquarePants: The Broadway Musical

Casey Nicholaw, Mean Girls

Outstanding Lyrics

Nell Benjamin, Mean Girls

Outstanding Book of a Musical

Tina Fey, Mean Girls

Kyle Jarrow, SpongeBob SquarePants: The Broadway Musical

Outstanding Orchestrations

Tom Kitt, SpongeBob SquarePants: The Broadway Musical

Outstanding Set Design for a Musical

David Zinn, SpongeBob SquarePants: The Broadway Musical

Outstanding Costume Design for a Musical

Gregg Barnes, Mean Girls

David Zinn SpongeBob SquarePants: The Broadway Musical

Outstanding Projection Design

Peter Nigrini, SpongeBob SquarePants: The Broadway Musical

Finn Ross & Adam Young, Mean Girls

Outstanding Wig and Hair

Charles G. LaPointe, SpongeBob SquarePants: The Broadway Musical

Josh Marquette, Mean Girls

Mean Girls, co-produced by Paramount and Broadway Video

OUTER CRITICS CIRCLE AWARDS – The Outer Critics Circle will announce its winners Monday, May 7

Outstanding New Broadway Musical
SpongeBob SquarePants: The Broadway Musical

Mean Girls

Outstanding Book of a Musical

Tina Fey, Mean Girls

Kyle Jarrow, SpongeBob SquarePants: The Broadway Musical

Outstanding New Score

SpongeBob SquarePants: The Broadway Musical

Outstanding Director of a Musical
Tina Landau, SpongeBob SquarePants: The Broadway Musical

Casey Nicholaw, Mean Girls

Outstanding Choreographer
Christopher Gattelli, SpongeBob SquarePants: The Broadway Musical

Outstanding Design Set

David Zinn, SpongeBob SquarePants: The Broadway Musical

Outstanding Costume Design

David Zinn, SpongeBob SquarePants: The Broadway Musical

Outstanding Lighting Design

Kevin Adams, SpongeBob SquarePants: The Broadway Musical

Outstanding Projection Design

Finn Ross & Adam Young, Mean Girls

Outstanding Orchestrations

Tom Kitt, SpongeBob SquarePants: The Broadway Musical

Outstanding Actor in a Musical

Ethan Slater, SpongeBob SquarePants: The Broadway Musical

Outstanding Actress in a Musical

Erika Henningsen, Mean Girls

Taylor Louderman, Mean Girls

Outstanding Featured Actor in a Musical

Gavin Lee, SpongeBob SquarePants: The Broadway Musical

Outstanding Featured Actress in a Musical

Kerry Butler, Mean Girls

Ashley Park, Mean Girls

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