The Nickelodeon production, which plants the network’s iconic anthropomorphic sponge in the middle of his first Broadway caper, took four awards – more than any other musical – including top honors for best new musical. Paramount Pictures’ and Broadway Video’s co-produced Mean Girls, based upon the 2004 movie of the same name, earned an additional honor, bringing Viacom’s total Outer Critics Circle count to five.
The announcements come as Viacom moves more deliberately into the live event space, translating its brands’ beloved characters and stories into immersive experiences that transcend the screen.
Here are the categories in which the Outer Critics Circle judges awarded top honors to Viacom’s Broadway musicals:
SPONGEBOB SQUAREPANTS THE MUSICAL
- Outstanding New Broadway Musical
- Best New Score – Jonathan Coulton, David Bowie and Brian Eno, Plain White T’s, T.I., Domani Harris, and Darwin Quinn, Brendon Urie of Panic! At the Disco, Alexander Ebert of Edward Sharpe and the Magnetic Zeros, Cyndi Lauper and Rob Hyman, Yolanda Adams, The Flaming Lips, Sara Bareilles, Steven Tyler and Joe Perry of Aerosmith, Lady Antebellum, John Legend, They Might Be Giants, Andy Paley and Tom Kenny, Derek Drymon, Mark Harrison, Stephen Hillenburg, and Blaise Smith, and Tom Kitt
- Best Actor in a Musical – Ethan Slater
- Best Director of a Musical – Tina Landau*
- Outstanding Book of a Musical – Tina Fey
Broadway awards season is just ramping up – both musicals are still eligible for multiple honors from the Drama Desk Awards, which will announce its winners on June 3, and the Tony Awards, which will air live on CBS on June 10.
*Tied with Bart Sher, My Fair Lady