Lions, giraffes, elephants…oh my!
Kids interested in learning about endangered species can watch Together for Good Wildlife Special, in which Breanna Yde of Nick’s School of Rock guides viewers on a journey through Uganda. On the tour, she discovers key conservation and environmental challenges, and hears from heroes who work daily to protect at-risk wildlife including lions, giraffes, rhinoceroses, elephants and chimpanzees. Digital vignettes supplement the story, creating a vivid, immersive world.
The special was produced through a partnership with the African Wildlife Foundation and Nick International’s social responsibility initiative, Together for Good. The goal is to raise awareness about endangered wildlife and act as a call to action, using Nickelodeon’s globally recognized brand to empower kids to become change-makers.
The TV special airs in more than 170 international regions. Globally, Nick promoted the initiative with a social media campaign, #AWFRoarChallenge, where kids worldwide can upload videos of themselves roaring for change to social media platforms. Nick also launched a Tanzania environment in the app, Dora’s Worldwide Adventure, which introduces preschoolers to geography with help from Dora the Explorer.
Research shows that 73 percent of kids ages 6-11 think they have “the potential to change the world for the better.”
“We want to give them the tools to do just that,” said Bradley Archer-Haynes, vice president of corporate social responsibility at Nickelodeon International.
Wildlife conservation is a universal concern and the goal is for Nickelodeon’s content to be a vehicle to spark action.
“I am optimistic about the future of conservation in Africa when I see young people actively engaged,” said Kaddu Sebunya, president of the African Wildlife Foundation. “This generation is equipped with the tools and the zeal to shape Africa’s future. Creative partnerships such as this one between Nickelodeon and the African Wildlife Foundation hold the promise of securing Africa’s fragile resources through direct engagement with youth. It is time for young people to both tell and live the conservation story.”