Gen X Feminism, Kids in Africa, Dark Social in India, and Baby Product Consumers – Viacom International Insights

by Christian Kurz, Global Consumer Insights, Viacom

International Insights Digest: November and December 2016 Our Viacom International Insights team recently compiled our latest consumer insights from around the world. In this issue, we look at Gen X feminism, a Nickelodeon study on how kids in Nigeria and South Africa differ from their peers, why kids in India are using social media to protect their privacy, and how people shop […]

MTV’s Nonprofit Makeover – The Power of Social Storytelling

by Chanel Cathey, Viacom

In a recent article, “Before And After: How MTV Gave One Nonprofit A Makeover And Got Schooled In Social Storytelling,” Fast Company spotlighted how MTV and skilled volunteerism-match platform Catchafire partnered to find a nonprofit in need of a “makeover,” for which MTV would lend its expertise in marketing, branding and social media.

Viacom Takes Six NAACP Image Awards Across Four Properties

by Stuart Winchester, Viacom

With programming that ranged from definitive biopics to animation to riotous unscripted and scripted programming, Viacom scooped up six NAACP Image Awards at this year’s ceremony honoring outstanding performances by people of color. BET earned a pair of honors for its standout biopic The New Edition Story, while Comedy Central’s animated Legend of Chamberlain Heights took […]

Viacom Earns 6 GLAAD Nominations For Out and Proud Storytelling On CMT, Nickelodeon, Comedy Central, VH1 and Logo

Inclusive and diverse storytelling are deeply rooted in Viacom’s social ethos, and its shows and movies are frequent contenders at the GLAAD Media Awards, which honor accurate and inclusive representations of LGBT people and issues. This year is no exception—Viacom received six GLAAD nominations for programming on CMT, Nickelodeon, VH1, Comedy Central and Read more […]

Viacom to Welcome Proven Partner: Influence Marketing Company WHOSAY

by Stuart Winchester, Viacom

Viacom has signed a definitive agreement to acquire WHOSAY, an influence marketing company whose deep reach into next-generation advertising and marketing platforms and solutions will boost Viacom’s capabilities across advertising, marketing and digital content. Partnering with some of the world’s most recognizable brands, WHOSAY does everything from crafting campaign strategy to casting influencer talent to […]

The Best of 2017: Looking Back on a Year of Leadership, Innovation, Social Responsibility and Arresting Architecture

Viacom is off to a sensational start for 2018: we soared across our brands (especially CMT and Comedy Central). But as we move into the new year, it’s worth looking back at the most popular blog posts of 2017, each of which highlighted a different part of Viacom’s business. Many touch upon themes that Viacom […]

BET’s The Mane Event Really Was the Main Event, Breaking Ratings and Social Media Records For the Year

After seven years, trap royalty finally tied the knot. Gucci Mane and Keyshia Ka’oir are many things: makeup moguls, Instagram influencers, investors, TV personalities, hip-hop royalty and stars of BET’s latest reality show, Gucci Mane and Keyshia Ka’oir: The Mane Event. Now, they’re a married couple. The Mane Event kicked off with the live, televised […]

MTV Rides Programming Resurgence to First Summer Ratings Increase in Six Years

by Stuart Winchester, Viacom

Fueled by a programming renaissance, MTV scored its first summer ratings increase in six years for the three months ending August 31. That’s cause for celebration: via GIPHY The surge follows the steady re-introduction of several legacy MTV programs that have been recalibrated to appeal to the social-, mobile- and digital-oriented youth of today: My […]

Paramount TV: More Than 13 Reasons To Love Viacom’s Independent Production Studio

When Paramount Television (Viacom’s independent production studio) launched in 2013, the studio opted to produce an ambitious first project for Fox: Grease: Live. The live televised special was a remake of the classic 1978 film Grease, and incorporated songs from the original movie, as well as a live studio audience to simulate the effects of […]

The BET Awards: A Star-Studded and Socially Conscious Celebration

As host of this year’s BET Awards, comedian Leslie Jones had a vision for what she wanted the night to be. “BET was the first network and place where I was on TV,” said Jones in a press release. “I am looking to turn this whole experience into a joyful homecoming.” This year’s ceremony, which […]