Gen X Feminism, Kids in Africa, Dark Social in India, and Baby Product Consumers – Viacom International Insights

by Christian Kurz, Global Consumer Insights, Viacom

International Insights Digest: November and December 2016 Our Viacom International Insights team recently compiled our latest consumer insights from around the world. In this issue, we look at Gen X feminism, a Nickelodeon study on how kids in Nigeria and South Africa differ from their peers, why kids in India are using social media to protect their privacy, and how people shop […]

MTV’s Nonprofit Makeover – The Power of Social Storytelling

by Chanel Cathey, Viacom

In a recent article, “Before And After: How MTV Gave One Nonprofit A Makeover And Got Schooled In Social Storytelling,” Fast Company spotlighted how MTV and skilled volunteerism-match platform Catchafire partnered to find a nonprofit in need of a “makeover,” for which MTV would lend its expertise in marketing, branding and social media.

The BET Awards: A Star-Studded and Socially Conscious Celebration

As host of this year’s BET Awards, comedian Leslie Jones had a vision for what she wanted the night to be. “BET was the first network and place where I was on TV,” said Jones in a press release. “I am looking to turn this whole experience into a joyful homecoming.” This year’s ceremony, which […]

Chris Rock, 50 Cent, Wanda Sykes and More Top Talent Line Up with BET for Fall Programming

BET’s fall 2017 lineup is brimming with big-name talent both on and off screen – five new shows starring or produced by Chris Rock, 50 Cent, Wanda Sykes, Deon Cole, Tiffany Haddish, Robin Thede, Gucci Mane, Keyshia Ka’oir, George Lopez, DL Hughley, Cedric the Entertainer, Eddie Griffin, and the late Charlie Murphy. Here’s a look […]

How CMT Transformed Nashville Into Its Most Successful (And Progressive) Show

In 2015, Rolling Stone said ABC’s Nashville “reflects real-life struggles in the entertainment industry.”  This was in reference to the country soap’s gay characters, Will Lexington (Chris Carmack) and Kevin Bix (Kyle Dean Massey). At the time, Bix was a new addition to the Nashville family, and as an openly gay singer, struggled to have […]

Lawyers Alliance Honors Viacom Law Department for Pro Bono Efforts

by Stuart Winchester, Viacom

Thousands of Viacom employees recently spread out across the world to clean, paint, plant and sand the nonprofit organizations at the heart of their communities. The mass effort was part of the 21st Viacommunity Day, an annual outpouring of goodwill that underscores the company’s commitment to social responsibility. But while many employees were flexing unfamiliar muscles […]

Viacom Wins Social Good Category at 9th Annual Shorty Awards With Innovative Get Schooled Campaign

“Want to get that paper? You better turn in that paper.”  – DJ Khaled, Major Keys Campaign Since 2009, Viacom and Get Schooled have worked to motivate low-income students to graduate from high school and succeed in college, using cutting-edge technology and pop culture to pique kids’ interest in academia. One of Get Schooled’s most […]

Nickelodeon 2017 Kid’s Choice Awards International Social Squad Is #Goals

It’s almost slime time, and Nick is shaking things up a bit. Nickelodeon International is unveiling its first-ever social squad for the network’s 2017 Kids’ Choice Awards. #Nickelodeon International Debuts First-Ever Kids’ Choice Awards Social Squad! – https://t.co/31a7QBhHNm #KCASquad #KCA #KidsChoiceAwards pic.twitter.com/akwSPWSq6a — The Daily Nick! (@DailyNickNews) March 3, 2017 The Kids’ Choice Awards official […]

Viacom Wins Eight Cynopsis Social Good Awards, Including Impact Honors for Its LISTEN Addiction Initiative

by Stuart Winchester, Viacom

Anchored by its stigma-crushing LISTEN addiction initiative, Viacom brands underscored the companywide commitment to social responsibility by earning seven honors at the Cynopsis Social Good Awards ceremony in New York City this morning. LISTEN, which earned the Impact Campaign distinction, is a multi-dimensional campaign grounded in the belief that compassion and awareness are central elements […]

You Code Girl: A New Class of Teen Techies Graduate From Viacom’s Girls Who Code Summer Immersion Program

For the second year in a row, Viacom hosted a Girls Who Code summer immersion program. Find out more about how Viacom got involved with the national nonprofit here. In the era of Twitter wars and Snapchat shade, internet feuding has become the norm. Intellectual Beef is a prototype site created to change this by providing […]