Gen X Feminism, Kids in Africa, Dark Social in India, and Baby Product Consumers – Viacom International Insights

by Christian Kurz, Global Consumer Insights, Viacom

International Insights Digest: November and December 2016 Our Viacom International Insights team recently compiled our latest consumer insights from around the world. In this issue, we look at Gen X feminism, a Nickelodeon study on how kids in Nigeria and South Africa differ from their peers, why kids in India are using social media to protect their privacy, and how people shop […]

MTV’s Nonprofit Makeover – The Power of Social Storytelling

by Chanel Cathey, Viacom

In a recent article, “Before And After: How MTV Gave One Nonprofit A Makeover And Got Schooled In Social Storytelling,” Fast Company spotlighted how MTV and skilled volunteerism-match platform Catchafire partnered to find a nonprofit in need of a “makeover,” for which MTV would lend its expertise in marketing, branding and social media.

Viacom Wins 90 Awards at PromaxBDA 2018

Viacom brands totalled 90 North America PromaxBDA Promotion, Marketing and Design Awards at a gala in New York on June 14. Nickelodeon (21 awards), Comedy Central (27), the Paramount Network (7), Paramount Channel (6), BET (2), MTV (4), Viacom Velocity (6), Viacom Catalyst (1), Viacom18 (10) and VIMN (5) were widely represented across the Gold, […]

Viacom Activates Powerful Studio Model Growth Driver As MTV, Nick Move Into Third-Party Production

by Stuart Winchester, Viacom

Pinky Malinky is an upbeat teenager who has a lot in common with his peers: he posts rabidly on social media, he hangs out nonstop with his two best pals, and he constantly must navigate the social pressures of school and life. But there’s one very important thing that will make Pinky unique among Nickelodeon […]

Viacom Brands Win Five 2018 Cynopsis Social Good Awards

Viacom won five 2018 Cynopsis Social Good Awards for its civic-minded media focused on LGBT advocacy, disaster relief, and anti-bullying action, among other issues. Read about each campaign below. Awareness Campaign/Initiative – Children’s Sector Nickelodeon Creative Advertising – Nick SPLAT – Truth – Trivia  Cynopsis recognized Nickelodeon for Nick SPLAT Trivia, a partnership between […]

“We’ve Made a Lot of Progress at Viacom” – CEO Bob Bakish Touts Achievements at MoffettNathanson

by Stuart Winchester, Viacom

Growing viewership, building new management teams, finding efficiencies, delivering content on next-generation platforms. Viacom President and CEO Bob Bakish sat down with Michael B. Nathanson at last week’s MoffettNathanson Media & Communications Summit in New York City, where they discussed these and other ways that Viacom is strategically positioning itself to thrive in a rapidly […]

Powerful Kalief Browder Documentary Earns Peabody Nomination for Sparking Conversation and Social Change

When Time: The Kalief Browder Story debuted last March on Viacom’s Spike (now Paramount Network in the U.S.), it recounted the youth’s tragic incarceration and helped mobilize the movement to shut down New York City’s notorious Rikers Island prison. Now, the Peabody Awards, which salute compelling and crucial forms of digital storytelling, have nominated the […]

A Viacom Employee Panel: Staying Healthy and Positive in the Social Media Age

With the emergence of social media as a source for news, it is little surprise that it has also become a social activism platform. But how do you know which movements are credible? Do you fact check news before believing it? Where exactly is social media taking us? These were only a few of the […]

Viacom Gets Social with 47 Finalist Spots for 2018 Shorty Awards

by Stuart Winchester, Viacom

From iconic award shows to hilarious late-night programming, from fun kids’ polls to incisive cultural exposés, Viacom’s properties echo across the social media universe. The breadth of this digital-social footprint is on display in the 47 Viacom finalists for this year’s Shorty Awards, an annual celebration of the best in social media. MTV, which has […]

Kids’ Fluid Approach to Life, Italian Youth + Politics, Viewers’ Love for TV and More: International Insights Digest, March Edition

by Christian Kurz, Global Consumer Insights, Viacom

Viacom’s latest consumer insights include global kids’ fluid approach to life, youth and politics in Italy, viewers’ love for TV, teens speaking out against injustice, and the decline of casual sex. As always, on our blog you can find these and all our stories in English, Latin American Spanish and Brazilian Portuguese.