People of all ages are playing games on tablets, with the vast majority of tablet owners gaming on tablets at least once a week. To better understand the burgeoning relationship between tablet users and gaming, Viacom did a deep dive into the role of games in the overall tablet experience, as well as how gaming on tablets takes share from and impacts other devices. Read More
Chad, a 35-year-old father of two, set up a “TV hub” in his garage, with his iPad2 the technology centerpiece of his refuge. Tina, a single 28 year-old, uses her HP Touchpad as a makeshift DVR, accessing her must-see TV episodes from her TiVo desktop, to her tablet and finally onto a big-screen TV. Both were jazzed to become amateur technologists. And neither Chad nor Tina had any idea they would use their tablets in these ways when they bought them.
We are witnesses to a new phenomenon – Tabletomics – a word we at Viacom made up to describe the behaviors and emotions resulting from this combination of tablets, media, technology and creativity. We discovered Tabletomics during the course of our new research effort that explores how people use tablets and emotionally connect to them, with a focus on tablets as TV and the dual-screen experience.