Rich Sancho, Senior Producer for MTV News, is the great leader and developer behind much of MTV News’ interactive, highly shareable web content.
Richard Sancho is Senior Producer for MTV News and the creative coder behind interactive and share-worthy social hits, from fun pop culture hits like Justin Bieber’s Tat Map to the MTV Movie Brawl bracket, to the more meaningful timeline and map he created to chart the current state of marriage equality in the U.S.
Tell me a little bit about yourself and your role at Viacom.
Well, first I have a question for “the room:” Do you think the on-hold phone music at Viacom sounds eerily similar to the main theme from 1984’s “Buckaroo Bonzai” – starring Peter Weller (the REAL Robocop), John Lithgow (Harry and the Hendersons), Jeff Goldblum (The Fly), and Christopher Lloyd (Doc Brown)? So awesome. Anyone who has an opinion on this, please connect with me on LinkedIn, and let me know your thoughts.
So I grew up in a New York suburb, studied music synthesis at Berklee College of Music in Boston, and eventually landed at MTV News in 2005 when I was 27. Since then, my role has evolved continually – which I appreciate very much.
As of late, my role mainly involves working to create a wide range of interactive web projects. Some may support editorial ideas or initiatives, or some may stand alone. I hope the end result of each project will bring kids MINUTES of joy across the Internet, and maybe prompt them to spread it around on their social media accounts.
I really try to focus on creating something outside of what may be expected – something different or unique, because I feel that’s essential (for an individual, department or brand).
What’s a typical day like for you?
I really love the fact that there really isn’t a typical day for me, but in general the day starts with editorial meetings where we brainstorm around content for the day. Following that, I might be building out a quiz, mapping someone’s tattoos or current state of marriage equality in the U.S., or coding something else truly weird and fun. I’ve also been working with the product team developing prototypes of some site features, which has been really great. What’s the best part of your job?
Without a doubt, the people I work with – I consider my colleagues here to be my extended family. I feel fortunate to be surrounded by so many talented and creative people on a daily basis. I love to collaborate with my immediate team, and with other teams across the Viacom network. If you are reading this and have an idea for something interactive, hit me up and we’ll do our best to make it happen.
Also, having the opportunity to learn new things and continue to be challenged everyday is something I really value here.
In your opinion, what are the ingredients for success?
If you do what you love and genuinely put 100% of yourself into something then you have already succeeded, in my humble opinion.
What project are you most proud of having completed at work in the past year?
In recent memory I would say collaborating with Logo to create an interactive timeline and map of Marriage Equality in the U.S. over the past decade. It was a great experience working across brands, and with the design team who are an incredibly talented group.
Where can we find you on the weekends?
Recently I have become obsessed with learning how to surf, so you can find me being pummeled by waves and sand.
Best piece of advice you’ve ever received?
If you are going to go, always go 0-100. Real quick. Preferably, with your whole squad on that real ish. (Thanks, Drake).
Do you have anything fun planned for this summer?
Yes, I am going to Italy with my girlfriend at the end of July which I am really psyched about. I’ve never been to Europe so it will be a first for me.
What matters most to you?
Trying to enjoy life to its fullest, and appreciate everyone and everything in it as much as possible.