As a part of Spike’s Consumer Marketing team, coordinator Sam Polifka works on everything from the network’s show launches and pro-social initiatives to its out-of-home activations and promotional events.


Introduce yourself.

Hi, my name is Sam Polifka and I’m the Coordinator on the Consumer Marketing team at Spike TV. I started working at Viacom 3.5 years ago in the Staffing Department at Nickelodeon. From there I transitioned over to Spike to work as an Executive Assistant to Niels Schuurmans and have been with Spike Marketing ever since.

What project are you most proud of having completed at work in the past year?

Last fall, Spike was set to have it’s first ever Bellator PPV fight. Months of planning, strategy, and execution had gone into this event. One week before this highly anticipated PPV, one of the fighters on the main card got severely injured and would no longer be able to fight.  That meant we had to change everything; all of the marketing, creative, press, etc. that we had worked hard on over the past three months. Each department worked tirelessly over the next week to prepare for the new fight, which was now going to be live and free on Spike. This event ended up being the highest rated fight in Bellator history. I was and still am very proud to have been a part of that effort.

What’s the best part of your job?

No question it’s the people. I have the best co-workers in the world.

How do you overcome challenges in the workplace or elsewhere in your life?

I try not to overreact to either the highs or the lows. When a challenge arises, I find that if I maintain a level head and work hard with those around me, more often than not we can overcome any problem.

In your opinion, what are the ingredients for success, either in marketing or at Viacom more broadly?

Communication is key. I have the most respect for those who are able to communicate the same idea clearly, whatever it may be, to anyone at any level of an organization.

Where can we find you on the weekends?

I recently moved so I’ve been trying to explore my new neighborhood of Brooklyn Heights by walking around, going to new restaurants, and finding new bars with friends.

Best piece of advice you’ve ever received?

When having trouble, ask for help.

If you had to eat one food for the rest of your life, what would it be?

Grimaldis Pizza. I won’t say it’s the reason I moved to Brooklyn Heights, but I won’t say it isn’t…

First job ever?

My first job ever was as a leader at a sleepaway camp on Lake Winnipesaukee in NH.

Last book you read? Last purchase you made?

Book: “Those Guys Have All The Fun: Inside the World of ESPN.” (I’m a sports junkie). Purchase: A new driver.

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