PHOTO RECAP: 2012 MTV EMA in Frankfurt, Germany

by Adrianne Andang, Viacom International Media Networks
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The 2012 MTV EMA made a huge splash in Frankfurt, Germany, where global music superstars like Alicia Keys, Muse, Taylor Swift, Psy and fun. rocked the stage.

Check out all of the amazing photos we’ve snapped – from some of today’s biggest superstars at the show’s official press briefing and Pitbull’s MTV EMA rehearsals to the “Moulin Rouge-themed” red carpet and dazzling stage – all in town for the biggest music event in the world.

MTV Staying Alive Enlists Art in the Fight Against AIDS

by Adrianne Andang, Viacom International Media Networks

The Goss-Michael Gallery (Photo: The Goss-Michael Foundation).

The MTV Staying Alive Foundation’s AIDS benefit art exhibition and auction ‘RE:DEFINE’ has returned to Dallas, with its free public exhibition culminating in a VIP gala auction this Saturday night, Sept. 22, at the Goss-Michael Foundation. All money raised will go toward the Foundation’s work empowering young people engaged in fighting the stigma, spread and threat of the HIV and AIDS epidemic through inspiring grantee projects around the world. You don’t need to make it to Texas to make a difference – read on for details on the auction and how you can help. Read More

MTV Staying Alive Grantee Receives 2012 Red Ribbon Award

by Adrianne Andang, Viacom International Media Networks

The International AIDS Conference opened last week in Washington D.C., with a turnout of more than 25,000 researchers, activists, clinicians, social scientists and journalists from all over the world.  MTV’s Staying Alive Foundation was also on site with the cast from Shuga 2, and a few Staying Alive Grantees were presented with the prestigious 2012 Red Ribbon Award.  The 10 winning organizations of the Red Ribbon award were announced by Secretary of State Hillary Clinton, and recognized for their outstanding community leadership and action on the AIDS epidemic.  We were able to get time with two members of one of the award-winning organizations — our very own MTV Staying Alive Grantee, Global Youth Coalition (GYCA) Egypt – and hear what they had to say about receiving the 2012 Red Ribbon Award. Read More

Keri Hilson’s Steps for MTV Staying Alive

by Adrianne Andang, Viacom International Media Networks

A powerful community of 45,000 walkers united in the illustrious Central Park to participate in the AIDS Walk New York, the largest AIDS fundraising event in the world.

Walking along fellow supporters, GRAMMY-nominated music sensation and MTV Staying Alive Ambassador Keri Hilson took steps, literally, to raise money and awareness around the mission of MTV Staying Alive, an international content-producing and grant-giving organization dedicated to stopping the spread of HIV among young people.

We were able to catch Hilson during the AIDS Walk, to talk about her participation in this year’s event as well as her role as the MTV Staying Alive Ambassador. Read More

Talking ‘Shuga’ with Georgia Arnold

by Adrianne Andang, Viacom International Media Networks

Shuga: Love, Sex, Money – Episode 3 from mtv staying alive on Vimeo.

On Feb. 14, MTV’s Staying Alive Foundation returned with Shuga: Love, Sex & Money, the second season of the highly anticipated Kenyan TV drama series with compelling HIV prevention and education messages.  With all-new twisting plots and characters, the cutting-edge series will go deeper into the lives, loves and ambitions of a group of college students whose bright lives and fabulous futures are balanced on a knife’s edge due to their love of living dangerously.

Shuga – originally launched in 2009 in Kenya and Zambia and made available rights-free to 85 third-party broadcasters in 100 countries – has earned a massive reception, reaching youth in 96 percent of the Top 50 HIV/AIDS impacted countries.  According to a John Hopkins Research conducted shortly after the launch, 80 percent of those who saw Shuga believed it changed their thinking about multiple concurrent partners, HIV testing and stigma associated with HIV.

We checked in with Georgia Arnold, senior vice president of VIMN Social Responsibility and executive director of the Staying Alive Foundation, to talk about the origins of Shuga and where the show is headed.

Adrianne Andang: Could you tell us about the show? 

Georgia Arnold: Shuga: Love, Sex & Money is the second series, and an “African Gossip Girl,” but with sexual health messaging weaved into the storyline.  It’s very much for the MTV audience – very urban, very sexy.  There’s a great soundtrack that goes with it.  The title track was actually written and performed by Nigerian artists Banky W and Wizkid, South African rapper L-Tido and Bonie – such a brilliant African band collaboration.  Shuga is airing not only in Africa, but because of the way Staying Alive works, everything is rights-cleared.  So, it will air across Kenya with all of the five major terrestrial broadcasters airing it.

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