Viacom’s newest virtual reality (VR) project is an exploration unlike any other. The Melody of Dust transports you to a castle-like world where every object you encounter (a rose found in a bedroom; a dove descending from the heavens) has a distinct melody to discover and unlock. It blends music, video and gaming into an immersive, interactive experience so groundbreaking that Rolling Stone dubbed it a “new art form.”
Pretend you’re a robot god in a mountain liquid dreamscape, dancing to infectious electronic beats while sparkly purple kittens float around you.
Oh, and there’s champagne too.
Enter the psychedelic world of Chocolate, an animated virtual reality (VR) music experience created for the song of the same name by San Francisco based musician Giraffage. Born from the wildly imaginative mind of 3D animator Tyler Hurd and executive produced by Viacom NEXT – the company’s emerging technology group – Chocolate was selected to premiere today at the 2017 Sundance Film Festival in Park City, Utah in the New Frontier showcase of VR productions. It runs until Jan. 29.
Our nation is, without a doubt, in the midst of an addiction epidemic.
Nearly 21 million Americans are addicted to drugs or alcohol, making substance abuse as common as diabetes, and more prevalent than cancer. Drug overdoses killed more people in 2013 than car accidents and guns, and an alarming 1 in 7 people in the U.S. are now expected to develop a substance use disorder at some point in their lives.
So how do we turn the tide against this crisis?
It starts with getting rid of people’s long-held misconceptions. For many, that means removing the shame synonymous with substance abuse.
U.S. Surgeon General Vivek H. Murthy, who today released the first-ever Surgeon General report on alcohol, drugs, and health, sums up the challenge this way: “We need to change the way we see addiction – not as a moral failing but as a chronic illness that we should approach with the same determination as we do diabetes, hearth disease, and cancer.”
This issue has touched the lives of tens of millions of Americans across the country. It’s the impetus behind MTV’s powerful documentary on opioid addiction, Prescription For Change: Ending America’s Opioid Crisis.
And it’s why Viacom announced yesterday the launch of “LISTEN” an awareness campaign in partnership with non-profit Facing Addiction to break down the stigma of addiction, promote resources to help those struggling with substance use, and encourage people to approach America’s addiction crisis with empathy, not condemnation. As informed citizens, actively listening to others impacted by this disease is the first step toward progress.