Paramount Comedy Lands in Russia on Wings of Wacky Viral Video

by Andre Gromkovski, Paramount Comedy Russia

Paramount Comedy — one of Viacom International Media Networks’ comedy brands — launched in Russia on Sunday, April 1st with South Park….but buzz around the channel both before, during and after the launch has been building thanks to an off-the–wall viral campaign called ‘Save April 1st’, created in conjunction with Russia’s Ornithology Society.

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