Consumer Insights: Comedy Central’s ‘Outrageous & Contagious: Stand-up Study’

by Angela Hamlin, Research, Comedy Central

Tracy Morgan

Social platforms have fueled a new golden age for comedy, in which fans develop personal relationships with comedians and share stand-up content throughout their personal networks. In its study “Outrageous & Contagious: Stand-up Comedy,” Comedy Central delved into this trend and expanded on its research into the Millennial humor experience to better understand the role of stand-up for this age group. The findings reveal that stand-up is a fan favorite that’s on the rise, and identify key factors that make for the ideal stand-up experience. Read More