Consumer Insights: ‘Moments of Truth: The New Millennial Adulthood’

by Berj Kazanjian, MTV Research

With Millennials delaying marriage and child-rearing, traditional rites of passage into adulthood no longer apply to young people today. MTV’s “Moments of Truth: The New Millennial Adulthood” delves into the uniquely Millennial attitudes that shape the ways in which they are redefining adulthood.  In this study, MTV explores the three major life milestones that Millennials most align with being an adult, as well as how these new notions of adulthood impact consumerism for this group. Read More