The World Cup Will Be More Exciting Than the Olympics, According to Millennials around the World

by Bernadette Simpao, Viacom International Media Networks

Italy Training & Press Conference - 2014 FIFA World Cup Brazil

With the 2014 FIFA World Cup kicking off today, MTV got in on the football fun and surveyed young people across eight regions, including Australia, UK, France, Latin America, Germany, Italy, Southeast Asia and Spain, to get a sense of how excited they are for the games. And it’s official: the World Cup is the planet’s most thrilling sports event, according to young people, with 61 percent of Millennials believing the World Cup will be more exciting than the Summer or Winter Olympics. Read More

Bruce Gillmer on 2013 ‘MTV EMA’ Host City (Amsterdam!) News

by Bernadette Simpao, Viacom International Media Networks

The MTV EMA is one of the biggest music events in the world, recognizing artists from every corner of the globe across every genre, featuring the hottest superstars, and bringing music fans everywhere together for a unique and incomparable experience.  Each year the show takes place in a different world city, and MTV recently released this hotly anticipated news, announcing that the 2013 MTV EMA will take place in Amsterdam!

We spoke with Bruce Gillmer, Executive Vice President of Talent and Music Programming/Events, for Viacom International Media Networks (VIMN) and executive producer of the MTV EMA, to hear more about the host city news.

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Fans in Poland LOVE Brett Davern

by Bernadette Simpao, Viacom International Media Networks

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Fresh off presenting duties at the 2012 MTV EMA in Frankfurt, Brett Davern (who plays Jake on MTV’s hit scripted show Awkward.) stopped in Warsaw for a slew of press and promotional activities, including a media tour, a filled-to-capacity screening with fans, and a special meet-and-greet session with a few lucky ladies – some of whom left in tears of joy. Read More

A Visit to ‘Continente Comedia’ with Sean Saylor

by Bernadette Simpao, Viacom International Media Networks

Humor doesn’t always travel well, but Comedy Central is proving that it translates quite nicely for Latin American audiences. Since its launch in February, Comedy Central Latin America has been embraced throughout the continent, and is currently available in 11 million households across the region. The network is now seeking to build on its position, by further localizing its connection to viewers through “Continente Comedia,” an online and social media campaign launched this summer to establish an ongoing dialogue with fans. “Continente Comedia” includes the viral “Siesta” spot (featured above), as well as weekly commentary from local standup comedians on Twitter’s trending topics and a Facebook app.  We caught up with Sean Saylor, VP of Creative for VIMN the Americas, for an inside look at “Continente Comedia” – and to get his thoughts on what makes a winning campaign. Read More