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Ad Age’s 40 Under 40 Recognizes Viacom’s Julian Zilberbrand

Zilberbrand has been pivotal in Viacom's data strategy.

Zilberbrand has been pivotal in Viacom’s data strategy.

Major congratulations to Viacom’s very own Julian Zilberbrand, executive vice president of Audience Science, who this week was named to Ad Age’s annual 40 under 40 list. This esteemed list, compiled by the publication’s editors and reporters, recognizes the industry’s top young leaders in media, marketing and data whose outstanding accomplishments continue to shape the marketplace for the future.

“Ad Age’s 40 Under 40 recognizes some of the smartest and most groundbreaking talent in marketing today,” said Judann Pollack, deputy editor of Advertising Age. “While their achievements are varied and their experiences diverse, all our 40 Under 40 have one thing in common: they are smart young innovators who will be driving business for years to come.”

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Viacom Velocity Taps Into Fandom

Social media is redefining what it means to be a fan. Now fan armies can talk directly to their favorite musicians, actors and celebrities, bringing fans closer than ever before. A recent Adweek webinar called “Fandom in the Social Age” touched on this very topic with Viacom Velocity’s Senior Director Erin Liabo. She explained how Velocity harnessed the power of fandom to develop a viral social media marketing campaign in partnership with Coca-Cola, Tumblr and Spredfast centered around MTV’s 2015 Fandom Awards.

SAN DIEGO, CA - JULY 09: Actor Gregg Sulkin (L) and host Bella Thorne attend the MTV Fandom Awards San Diego at PETCO Park on July 9, 2015 in San Diego, California. (Photo by John Shearer/MTV1415/Getty Images for MTV)

Actor Gregg Sulkin and host Bella Thorne attend the MTV Fandom Awards  in San Diego, California.

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Viacom Explores Brand You During Black History Month

Are you a brand?

Maybe so. That’s one of the many thought-provoking insights to flow from the many Black History Month events hosted by Viacom’s Office of Global Inclusion and The BEAT– the company’s employee resource groups which promote diversity for African-Americans and their colleagues – in February.

VIACOM AMPLIFY BLACK HISTORY MONTH 2016
VIACOM AMPLIFY BLACK HISTORY MONTH 2016
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Viacom staff enjoys a panelist discussion on personal branding in honor of Black History Month. Read More

VIACOM AMPLIFY BLACK HISTORY MONTH 2016
VIACOM AMPLIFY BLACK HISTORY MONTH 2016
Stuart Stuart

Viacom staff enjoys a panelist discussion on personal branding in honor of Black History Month. Read More

VIACOM AMPLIFY BLACK HISTORY MONTH 2016
VIACOM AMPLIFY BLACK HISTORY MONTH 2016
Stuart Stuart

Viacom staff enjoys a panelist discussion on personal branding in honor of Black History Month. Read More

VIACOM AMPLIFY BLACK HISTORY MONTH 2016
VIACOM AMPLIFY BLACK HISTORY MONTH 2016
Stuart Stuart

Kendrick Reid (SVP & Executive Creative Director, BET Networks Creative Services), Pierre Roache… Read More

The idea of a personal brand emerged from the “Amplify Creative” panel discussion, during which employees listened to executives in various brands’ creative departments talk about the importance of remaining imaginative when facing creative challenges. The conversation evolved into a deeper discussion of how branding within their work applied to how they each brand themselves personally. Moderated by publisher Donna Byrd of The Root,  panelists Keith Dawkins, executive vice president of Nickelodeon Niche Network, and Kendrick Reid, senior vice president and executive creative director of BET Networks Creative Services, shared their thoughts and perspectives.

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Darren Star Talks Younger with Viacom CEO Philippe Dauman

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Emmy Award-winning television producer Darren Star visited Viacom’s New York headquarters last week to discuss his career and personal experiences in the media industry. Employees packed the lobby-level event space to watch the event live.

The event was the second installment in our Conversations at Viacom speaker series, which pairs CEO Philippe Dauman with notable creators and personalities who inspire creativity through their stories.

Recognized as one of the most successful television producers to date, Star has created hit television series we all know and love such as Melrose Place, Beverly Hills 90210, Sex and the City and of course, TV Land’s latest hit, Younger.

One big reveal: even with such a mountain of critically acclaimed successes, Star is no stranger to failure. “Rejection is never easy and it’s never happy, but you have to take chances. I used to have an amazing batting average with developing shows and then it went down after a few hit shows,” said Star. “Staying calm is something you learn over time just by doing it and not freaking out so much, but just dealing with the idea that you’ll find solutions as things go on. You have to learn by doing it.”

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Viacom Chief Technology Officer David Kline Named to STEMConnector’s Top 100 CIO/CTO List

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Viacom Chief Technology Officer David Kline.

Viacom Chief Technology Officer David Kline was recently honored as one of the leading executives among his peers in the world of science, technology, engineering and math (STEM). STEMconnector, a coalition of industry leaders spanning more than 150 entities, unveiled the fourth segment of its leadership series with 100 CIO/CTO Leaders in STEM, and included Kline on their list. The organization defines STEM leaders as those who proactively encourage the implementation of STEM education and development within their companies and industries.

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